论网络交易商标侵权行为认定及法律责任

发布时间：2018-10-25 19:22

【摘要】：网络技术的高速发展将人类社会带入了全新的互联网时代，这个虚拟空间为企业的发展带来了新机，进一步推动企业和其商标品牌走向世界，同时也促成了消费者购物方式的变革，网络交易使商品更加丰富，购物更加便捷。与此同时我们也不得不注意到存在于互联网中的潜在风险，各种新型的侵权问题随着网络交易的发展不断产生，其中商标侵权案件就有愈演愈烈之势。网络交易商标侵权纠纷的形式多种多样，超过了原有商标法所能规制的范围，因而传统的商标法律制度己经难以起到保护网络商标的作用。为了应对这种变化，本文专门选择网络交易中商标侵权为研究对象，通过对网络交易中商标侵权认定及法律责任等方面的研究，提出对相关问题的看法和建议，希望借此丰富我国网络商标理论，并为相关司法实践提供借鉴。本文主要内容分为三个部分。第一章是网络交易商标侵权及其法理基础，主要介绍网络交易的概念、类型和特征，商标权的客体和内容，商标侵权的界定和表现形式，以及网络交易中的商标侵权及其特点，为后文的分析作好理论铺垫。第二章是网络交易商标侵权行为的认定分析，通过国内外理论研究对网络交易商标侵权行为的构成要件进行具体分析，结合司法判例对网络销售商标侵权、网络域名商标侵权、网络链接商标侵权、网络搜索引擎商标侵权、网络交易平台提供商的商标侵权等五个不同类型的网络交易商标侵权行为的认定进行分类阐述。第三章是网络交易商标侵权的法律责任分析，从我国相关立法现状和理论界学说着手，对比借鉴国外经验，，着重研究网络交易商标侵权的归责原则及责任分配等，分别对网络交易中商标侵权的民事、行政、刑事等的责任承担方式进行详细分析，同时将“通知删除”规则、合理使用制度作为免责事由列出探讨。
[Abstract]:The rapid development of network technology has brought the human society into a new era of the Internet. This virtual space has brought new opportunities for the development of enterprises and further promoted enterprises and their trademark brands to the world. At the same time, it also promotes the change of consumer shopping mode, online trading makes goods more abundant, shopping more convenient. At the same time, we also have to pay attention to the potential risks in the Internet, a variety of new types of infringement problems with the development of network transactions, among which trademark infringement cases have intensified trend. There are many forms of trademark infringement disputes in network transactions, which are beyond the scope of the original trademark law, so the traditional trademark legal system has been difficult to protect the role of network trademarks. In order to deal with this kind of change, this article specially selects trademark infringement in the network transaction as the research object, through to the network transaction trademark infringement confirmation and the legal liability and so on aspect research, puts forward to the related question view and the suggestion. Hope to enrich our network trademark theory, and provide reference for the relevant judicial practice. The main content of this paper is divided into three parts. The first chapter introduces the concept, types and characteristics of online trading, the object and content of trademark right, the definition and manifestation of trademark infringement, and the trademark infringement and its characteristics. To lay the groundwork for the following analysis. The second chapter is the network trading trademark infringement identification analysis, through the domestic and foreign theoretical study of network trading trademark infringement elements of specific analysis, combined with judicial cases of network sales trademark infringement, network domain name trademark infringement. Five different types of trademark infringement, such as network link trademark infringement, network search engine trademark infringement, trademark infringement of network trading platform provider, are classified and expounded. The third chapter is the network trade mark infringement legal liability analysis, from our country related legislation present situation and the theory field theory, contrasts the foreign experience, emphatically studies the network transaction trademark infringement liability principle and the responsibility distribution and so on. This paper makes a detailed analysis of the liability assumption of trademark infringement in network transactions, such as civil, administrative, criminal and so on. At the same time, the rules of "notice deletion" and the reasonable use of the system are discussed as the reasons of exemption.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D923.43;D923

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