广西民俗文化旅游资源的国际传播研究

发布时间：2017-12-27 15:16

本文关键词：广西民俗文化旅游资源的国际传播研究　出处：《西南民族大学学报(人文社科版)》2015年09期 　论文类型：期刊论文

【摘要】：广西融合了西南十几个少数民族的文化精华,对于开发民俗旅游有着极大的优势,发展民俗旅游也是顺应时代的需求。然而调查发现,广西目前在对国际推广和传播民俗文化的工作中存在一些问题,如民俗文化的传承危机、民俗风情庸俗化、民俗风景区过渡商业化、传统民族价值观衰落、中西文化审美差异等,都导致旅游资源供给与需求之间存在矛盾。文章在分析这些问题产生原因的基础上,提出解决问题的策略:寻求中西文化的契合点、打造广西民俗旅游文化名片、保护传统民俗文化资源,实现民俗文化的可持续发展、做好入境旅游的营销推广等方面的工作。
[Abstract]:Guangxi has integrated the cultural essence of more than ten ethnic minorities in Southwest China. It has great advantages in developing folklore tourism, and the development of folklore tourism is also in line with the needs of the times. However, the survey found that Guangxi is currently in the international promotion and dissemination of folk culture in the work has some problems, such as the inheritance of folk culture, folk customs, crisis vulgar folk scenic area transition commercialization, traditional values, cultural differences and aesthetic decline, have led to the contradiction between the supply and demand of tourism resources. Based on analysis of the causes of these problems, put forward a strategy to solve the problem: to seek a meeting point of Chinese and Western culture, build Guangxi folk culture tourism, name card protection of traditional folk culture resources, marketing and other aspects, to achieve the sustainable development of folk culture tourism work well.
【作者单位】：广西师范大学外国语学院;中南大学外国语学院;
【基金】：广西人文社会科学发展研究中心青年专项项目“广西民俗文化旅游资源的国际传播:现状与对策研究”(QNYB13027)阶段性成果
【分类号】：F592.6
【正文快照】： 随着中国经济日趋发展,中国人在走出国门的同时,世界也将目光投放到代表典型东方文化的中国。民族民俗风情是广西悠久历史文化的重要组成部分,它神秘的风采和诱人的魅力吸引了越来越多的旅游者,每年广西都吸引了成千上万的海外游客。因此,我们在充分理解认识广西自身民俗资源

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