基于环境资源保护视角的我国旅游景区门票定价研究

发布时间：2018-03-12 21:10

本文选题：环境资源　切入点：旅游景区　出处：《西南科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：旅游业在国民经济中占据了重要的地位,随着人们收入水平和教育水平的提高、带薪休假时间的增多使得越来越多的社会民众参与到旅游中来,人们对旅游的关注度也呈上升趋势。今年9月份,国家旅游局印发通知,要求对A级旅游景区进行全面检查,其中就有很多因环境卫生条件差、资源保护措施不力等原因被取消资质的。虽然,大部分景区通过提高门票价格,对景区环境资源确实起到了保护作用,但也有不少景区在实施免费开放策略后,实现了生态效益与经济效益双赢的局面。所以本文在可持续发展的基础上,深入探讨了景区环境资源保护对景区定价的影响。本文不同于以成本为导向的传统定价方法,在已有研究文献综述的基础上,通过数理模型的构建,考虑了景区门票收入与游客消费拉动作用带来的两种正效应,以及考虑了景区游客拥挤情况与环境资源的破坏给景区带来的两种负效应。在此基础上探讨了景区定价的最优问题。本研究使用了理性预期均衡模型,引入了不同偏好的游客在景区环境拥挤条件下对游客消费决策的影响,从而确定景区票价与游客总数以及总消费量之间的内在联系。在此基础上,根据景区相关利益主体的经营目标,分析了景区环境拥挤的游客最优决策,以及环境资源破坏的景区最优定价问题。最后,通过模型研究结果,结合影响环境资源保护的关键因素-景区拥挤问题,进行实证分析,通过对220位调查者的研究,进一步明确了在景区环境资源可持续发展的前提下,景区拥挤对景区定价,以及游客行为决策的影响。通过模型以及实证分析得出了相关结论:第一,景区环境的拥挤性对景区价格起到了调节作用。在考虑了环境拥挤情况后会适当缓解景区游客量的减少。第二,明确了只有适中偏好的游客受价格作用以及环境拥挤作用的影响时会呈现出一种非线性的趋势,弹性波动相对较大。第三,游客人数与游客消费对环境带来的影响不同。
[Abstract]:Tourism plays an important role in the national economy. With the improvement of people's income and education, the increase of paid vacation time makes more and more people participate in tourism. People's attention to tourism is also on the rise. On September this year, the National Tourism Administration issued a circular asking for a comprehensive inspection of Grade A scenic spots, many of which were due to poor environmental and sanitary conditions. Resources protection measures and other reasons have been cancelled. Although most scenic spots do play a protective role in environmental resources by raising ticket prices, there are also many scenic spots that have implemented the free opening strategy. It realizes the win-win situation of ecological benefit and economic benefit. Therefore, based on the sustainable development, this paper deeply discusses the impact of environmental resource protection on scenic spot pricing. This paper is different from the traditional cost-oriented pricing method. On the basis of literature review, through the construction of mathematical model, this paper considers the two positive effects of ticket income and tourists' consumption. And considering the two negative effects of tourist congestion and the destruction of environmental resources on scenic spots. On this basis, the optimal pricing problem of scenic spots is discussed. The rational expectation equilibrium model is used in this study. This paper introduces the influence of tourists with different preferences on the tourists' consumption decision under the condition of environment congestion in the scenic area, and then determines the intrinsic relationship between the ticket price of the scenic spot and the total number of tourists as well as the total consumption. According to the management objectives of the related stakeholders of scenic spots, the paper analyzes the optimal decision of tourists and the optimal pricing of scenic spots caused by the destruction of environmental resources. Finally, through the model research results, Combining with the key factor of environmental resource protection-scenic spot congestion problem, this paper makes an empirical analysis. Through the research of 220 investigators, it further clarifies that, under the premise of sustainable development of scenic area environmental resources, scenic spot congestion pricing scenic spot. And the impact of tourist behavior decision. Through the model and empirical analysis, we draw the relevant conclusions: first, The congestion of scenic spots plays an important role in regulating the price of scenic spots. After considering the congestion of the environment, the tourist volume will be alleviated appropriately. Second, It is clear that tourists with moderate preference will show a nonlinear trend when influenced by price and environmental congestion. Thirdly, the number of tourists is different from that of tourists' consumption.
【学位授予单位】：西南科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.1

【相似文献】