工业气体行业四川Y公司市场竞争战略的选择研究

发布时间：2018-01-02 10:09

本文关键词：工业气体行业四川Y公司市场竞争战略的选择研究　出处：《重庆大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着中国经济的快速发展,四川省工业气体市场吸引了众多气体公司进入,工业气体企业面临着巨大的机遇与挑战。作为气体企业的Y公司,在四川地区市场的激烈竞争中,需要制定出适合Y公司自身发展的竞争战略,并实施有效的竞争战略,才能够确保在四川区域市场的领先优势,本文的选题具有重要的实践意义。本文首先介绍了工业气体行业的发展情况以及国家相应的产业政策,针对于现有四川供大于求的市场情况和激烈的竞争格局,通过对Y公司在四川省地区多套产能设备和最大储备能力等优势以及客户行业较单一和销售团队执行力偏弱等劣势的说明,并运用SWOT等工具进行分析,提出了适合Y公司在四川地区的竞争战略:成本领先战略,最后提出了通过降低生产成本,打造技术型销售团队和建立激励机制等措施来实施成本领先战略,来确保Y公司在四川区域内的领先优势。本文的结论对同类企业的战略管理有借鉴意义。
[Abstract]:With the rapid development of China economy, Sichuan Province industrial gas market has attracted many companies to enter the gas, industrial gas enterprises are facing great opportunities and challenges. As the gas enterprise Y company, fierce competition in the Sichuan area of the market, need to develop for Y company's own development strategy, and implement effective competition the strategy, in order to ensure the leading position in the regional market in Sichuan, has an important practical significance of the topic in this paper. This paper first introduces the development of the industrial gas industry and the industrial policy of the state corresponding to the market for existing in Sichuan oversupply and fierce competition, weak execution and other disadvantages that the Y company in Sichuan Province set production equipment and the maximum reserve capacity and other advantages as well as customers than a single industry and sales team, and the use of tools such as SWOT were divided into Analysis, put forward the competitive strategy for Y company in Sichuan area: cost leading strategy, finally put forward by reducing production cost, build technical sales team and the establishment of the incentive mechanism and other measures to implement the cost leading strategy, to ensure that the lead of Y in Sichuan area. With reference to the conclusion of strategic management similar enterprises.

【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F271;F426.7

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