J工程公司发展战略研究

发布时间：2018-01-03 23:32

本文关键词：J工程公司发展战略研究　出处：《天津大学》2015年硕士论文　论文类型：学位论文

【摘要】：J工程公司是以房屋建筑施工为主导的施工企业。自1978年改革开放至今,我国宏观调控经济政策依据国内外经济局势的不断发展变化而相应进行调整。未来我国建筑业内部竞争将不断加剧,同时我国也将逐步调整以增加基础设施投资来拉动经济增长的方式。如何抓住机遇,促进新形势下J工程公司的发展,已经成为J工程公司管理层目前面临的一大挑战。本文的研究背景是国内、外的宏观经济政策不断调整,同时,国内建筑业企业之间在国内、外建筑市场上的竞争也愈发激烈。本文以J工程公司相关数据为基础,应用多种研究手段,包括GE矩阵分析、SWOT分析方法等,深入细致地对当前经济形势进行研究,为J工程公司制定了今后的发展战略。本文详尽地分析了J工程公司今后面临的各种环境的可能性,例如外部环境、行业环境、国际工程市场环境等,同时客观地调查了J工程公司的资源,评估了J工程公司的潜能,同时融合J工程公司自身的发展定位,总结出今后整体发展路线。最终,本文为J工程公司量身打造了整体发展规划,同时在信息化、技术创新、人力资源、企业文化建设等方面的保障措施,对J工程公司今后蓬勃发展具有积极的指导作用。
[Abstract]:J Engineering Company is a construction enterprise dominated by building construction. Since 1978 since the reform and opening up to date. The macro-control economic policy of our country is adjusted according to the constant development and change of domestic and foreign economic situation. In the future, the internal competition of construction industry in our country will be intensified continuously. At the same time, China will gradually adjust to increase infrastructure investment to stimulate economic growth. How to seize the opportunity to promote the development of J Engineering Company under the new situation. The research background of this paper is the domestic and foreign macroeconomic policy adjustment, at the same time, the domestic construction enterprises in the domestic. The competition in the foreign construction market is becoming more and more fierce. Based on the relevant data of J Engineering Company, this paper applies a variety of research methods, including GE matrix analysis / SWOT analysis method and so on. This paper makes a thorough and detailed study on the current economic situation, and formulates the future development strategy for J Engineering Company. This paper analyzes in detail the possibility of various environments that J Engineering Company will face in the future, such as the external environment. The industry environment, the international engineering market environment and so on. At the same time, the resources of J engineering company are investigated objectively, the potential of J engineering company is evaluated, and the development orientation of J engineering company is integrated. Summing up the overall development line in the future. Finally, this paper tailor-made the overall development plan for J engineering company, at the same time in information technology, technological innovation, human resources, corporate culture construction and other aspects of security measures. J engineering company in the future vigorous development has a positive guiding role.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.92

【相似文献】