制造业服务化战略转型:一个概念实施框架——基于3家本土制造企业的案例研究

发布时间：2018-01-14 21:01

本文关键词：制造业服务化战略转型:一个概念实施框架——基于3家本土制造企业的案例研究　出处：《中国流通经济》2016年08期 　论文类型：期刊论文

【摘要】：制造业服务化已经成为传统制造企业建立新的竞争优势的重要途径。但是,现有研究对制造业服务化战略成功转型的基本实施过程,以及战略转型过程中主导制造企业服务化战略成功转型的重要因素并没有做出充分的解释和回答,需要进行更为深入和全面的探讨。为更好地为传统制造企业服务化战略转型提供理论依据,可基于对我国相关本土服务化制造企业的探索性研究,构造制造企业服务化战略转型的概念实施框架。研究发现,制造企业服务化战略成功转型,是制造业组织对战略实施过程,尤其是对嵌入以顾客价值创造为核心的战略实施过程观高度重视和关注的结果,以顾客价值创造为核心的战略实施过程观在牵引制造企业服务化战略成功转型中扮演了重要角色。竞争性企业在服务化战略选择过程中,如能恰当嵌入以顾客价值创造为核心的战略实施过程观,企业服务化战略成功选择与实施的概率将大大提高。
[Abstract]:Service-oriented manufacturing industry has become an important way for traditional manufacturing enterprises to establish new competitive advantage. However, the existing research on the successful transformation of manufacturing service-oriented strategy is the basic implementation process. And the important factors leading the successful transformation of service-oriented strategy of manufacturing enterprises in the process of strategic transformation have not been fully explained and answered. In order to provide a better theoretical basis for the transformation of traditional manufacturing enterprises' service-oriented strategy, it can be based on the exploratory research on the relevant local service-oriented manufacturing enterprises in China. It is found that the successful transformation of the service strategy of manufacturing enterprises is the process of implementing the strategy by manufacturing organizations. In particular, it pays great attention to the result of embedding the strategic implementation process view with customer value creation as the core. The concept of strategic implementation process, which takes customer value creation as the core, plays an important role in the successful transformation of the service-oriented strategy of the traction manufacturing enterprises, and competitive enterprises play an important role in the process of selecting the service-oriented strategy. If we can properly embed the concept of strategic implementation process with customer value creation as the core, the probability of successful selection and implementation of service-oriented strategy will be greatly increased.
【作者单位】：贵州民族大学商学院;
【基金】：国家自然科学基金地区项目“制造业企业服务化战略的生成逻辑与作用机制:基于企业能力理论视角”(71562005)
【分类号】：F425
【正文快照】： (71562005)一、引言制造业从重视生产制造到关注服务提供的战略转型已经引起了业界和理论界的广泛关注和重视。[1-3]研究认为,制造业向服务化转型不仅能够强化顾客关系、创造新的弹性收益流,而且能够为竞争对手设置高的竞争壁垒。[4-5]因此,现代制造业中跨越生产组织边界的运

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