摩尔公司新产品开发管理模式改进研究

发布时间：2018-01-23 21:00

本文关键词： 新产品开发管理模式改进风险管理摩尔公司　出处：《兰州大学》2015年硕士论文　论文类型：学位论文

【摘要】：在世界一体化的今天,企业的竞争是多方面,企业的新产品开发管理已经成为企业发展战略中的核心,如何创造出被市场认可的新产品,成为企业非常重视的问题。现在国外的新产品开发模式经过不断的实践、发展已经被广大企业所熟知,但是,国内大多数企业还采用非常落后的方式进行新产品的开发管理。由于国内不断上升的人力成本和汇率上升问题,国内企业面临相当大的生存压力。因此,我们要在研究国内外先进企业新产品开发管理模式的基础上,结合企业的实际情况,提高企业的新产品开发管理水平,提升开发工作效率和降低产品开发成本。本文以摩尔公司的新产品开发管理模式为研究对象,从当今世界先进的产品开发管理模式出发论述摩尔公司新产品开发管理的方法。通过对摩尔公司新产品开发管理中出现的问题进行分析,运用项目管理理论、风险管理理论、产品生命周期理论,从摩尔公司的产品开发创意、产品开发流程制度、信息化建设、供应商管理等方面提出相应的改善建议,使摩尔公司能够提高产品开发效率,降低产品开发成本、提高国际竞争力。同时,通过对本论文的研究,希望能对国内其他企业的新产品开发管理模式的改进提供一定的借鉴和参考意义。
[Abstract]:In the world integration today, the enterprise competition is many aspects, the enterprise's new product development management has become the enterprise development strategy the core, how to create the new product which is recognized by the market. Now the new product development model in foreign countries has been known by the majority of enterprises through continuous practice. Most domestic enterprises also adopt a very backward way to develop and manage new products. Due to rising human costs and rising exchange rate domestic enterprises are facing considerable survival pressure. We should improve the level of new product development and management on the basis of studying the management mode of new product development in advanced enterprises at home and abroad and combining with the actual situation of enterprises. To improve the efficiency of development and reduce the cost of product development. This paper takes Moore's new product development management model as the research object. This paper discusses the methods of new product development and management in Moore Company based on the advanced product development and management mode in the world. Through the analysis of the problems in Moore's new product development and management, the theory of project management is applied. Risk management theory, product life cycle theory, from Moore's product development innovation, product development process system, information construction, supplier management and other aspects of the corresponding improvement suggestions. So that Moore can improve the efficiency of product development, reduce the cost of product development, improve international competitiveness. At the same time, through the study of this paper. Hope to provide some reference and reference for other domestic enterprises to improve the new product development management model.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F273.2;F426.6

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