JB公司防潮石膏砌块项目商业计划书

发布时间：2018-02-01 10:37

本文关键词： 防潮石膏砌块企业运营公司战略财务分析私募股权　出处：《华南理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着我国工业的快速发展,工业生产过程中所产生的废弃物越来越多,这些废弃物如果处理不当,不但造成资源浪费,还会给环境带来严重的危害,进而对人们的健康和生存构成威胁。为此,加强工业副产物资源的综合利用成为我们必须要解决的课题。利用工业废弃物生产建筑材料是实现资源综合利用的有效途径。建筑行业是我国国民经济的支柱性产业,建筑材料尤其是新型建筑材料是建筑工业的重要组成部分。综合利用工业废弃物生产新型建筑材料对于发展循环经济,推进生态文明建设,促进经济的可持续发展具有中要的意义,具有重大的经济效益和社会效益。本商业计划书以福建JB防潮石膏砌块项目为研究课题,其目的是解决项目的融资扩产问题。本文首先对项目的概况做了介绍,然后从内部资源和能力两方面对项目进行内部环境分析,接着运用PEST模型分析项目所处的宏观环境,并运用波特五力模型分析项目所处行业的竞争环境,在此基础上对项目进行SWOT分析并制订公司的发展战略,接着运用STP模型明确了项目的市场定位,并在此基础上确定了项目的盈利模式,然后制订项目扩产的建设计划及运营计划。本文的后面部分为财务分析,首先是根据项目的建设计划及运营计划确定了项目的融资计划,包括融资金额与权益和融资使用计划,并对项目进行相应的财务预测,包括投资估算和资金筹集、销售收入及税金预测、产品成本和费用的估算、利润总额及分配估算。在此基础上分析了项目的盈利能力和偿债能力,并对项目的投资效益进行论证和评价,其结论为项目的IRR为36.17%,NPV为26954万,回报大于12%,项目可行。本文还就项目私募股权投资的退出制定了方案。本文最后分别从定量和定性的角度对项目的风险进行分析并提出相应的对策。通过对福建JB公司防潮石膏砌块项目的分析,本文认为该项目能够给投资者带来较为理想的经济回报,还能够得到政府政策的大力支持,该项目具有较大的投资价值。
[Abstract]:With the rapid development of industry in China, more and more wastes are produced in the process of industrial production. If these wastes are not treated properly, they will not only cause waste of resources, but also bring serious harm to the environment. And then pose a threat to people's health and survival. To strengthen the comprehensive utilization of industrial by-product resources has become a problem we must solve. Using industrial waste to produce building materials is an effective way to realize the comprehensive utilization of resources. Construction industry is the pillar of our national economy. Industry. Building materials, especially new building materials, are an important part of the construction industry. Comprehensive use of industrial waste to produce new building materials will promote the development of circular economy and the construction of ecological civilization. Promoting the sustainable development of economy is of middle significance, and has great economic and social benefits. This business plan takes Fujian JB dampproof gypsum block project as the research subject. The purpose is to solve the problem of project financing expansion. Firstly, this paper introduces the general situation of the project, and then analyzes the internal environment of the project from the two aspects of internal resources and capacity. Then the PEST model is used to analyze the macro environment of the project, and the Porter's five-force model is used to analyze the competitive environment of the industry in which the project is located. On this basis, the SWOT analysis of the project and the formulation of the company's development strategy, and then using the STP model to determine the market positioning of the project, and on this basis to determine the profit model of the project. Then we make the construction plan and business plan of the project expansion. The second part of this paper is the financial analysis, the first is to determine the financing plan of the project according to the project construction plan and business plan. Including the amount of financing and equity and financing use plan, and the corresponding financial forecasts for the project, including investment estimates and fund-raising, sales revenue and tax forecasts, product costs and expenses estimates. On this basis, the profitability and solvency of the project are analyzed, and the investment benefit of the project is demonstrated and evaluated. The conclusion is that the IRR of the project is 36.17%. The NPV is 269.54 million and the return is more than 12%. The project is feasible. This paper also formulates the project private equity investment exit plan. Finally, this paper analyzes the project risk from the quantitative and qualitative angles and puts forward the corresponding countermeasures. Through the prevention of Fujian JB company. Analysis of tidal gypsum block project. This paper holds that the project can bring investors an ideal economic return, and can also be supported by government policies. The project is of great investment value.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.7

【相似文献】