辽宁华兴新材料公司发展战略研究

发布时间：2018-02-09 06:11

本文关键词： 造纸行业发展战略战略管理华兴新材料公司　出处：《大连理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：近年来,在我国经济的不断发展的同时,也产生了一系列的负面影响。尤其是对于环境的破坏,对我国未来经济的可持续发展产生了一定的阻碍。我国造纸行业是典型的高污染行业,因此也是国家环保重点整治的行业之一。再加上国外造纸企业的竞争,我国造纸企业在发展过程中面临着很多的困难。如果能够一方面对造纸的生产技术进行创新,另一方面又要减少对环境的污染,已经成为了摆在造纸企业面前的重大问题。辽宁华兴新材料有限责任公司作为辽宁省一家中型的造纸企业,为了在新的时代背景下取得更好的经营成果和建立自己的核心竞争力,对公司发展战略进行正确的选择就成为了一个非常重要的问题。在这样的背景下,本文以造纸企业发展战略分析为切入点,以辽宁华兴新材料有限责任公司作为具体的研究对象,以战略管理的基本理论为基础,运用PEST以及SWOT等分析方法,研究和分析了辽宁华兴新材料有限责任公司发展策略这个主题。论文以翔实的事例和丰富的数据,从政治、经济、社会、技术等四个方面阐述了辽宁华兴新材料有限责任公司面临的宏观环境,并且对上述因素对企业战略的影响进行了具体的分析。接下来对企业的面临的内部环境进行系统的分析,从而了解到企业发展具有哪些优势,在哪些方面还存在缺点和不足。随后得出辽宁华兴新材料有限责任公司应该选择的发展战略,以及为了该战略顺利实施所进行的一系列保障措施。我国造纸行业发展战略与发达国家相比还存在一定的差距,随着社会的进步和经济的不断发展,势必对我国造纸行业战略管理提出了更高的要求。因此本文希望能以现代战略管理相关理论为基础,对这一重点问题的解决提出一些对策,希望能在理论和实际应用上为我国造纸行业战略管理的发展贡献自己的一点力量。
[Abstract]:In recent years, with the continuous development of our economy, it has also produced a series of negative effects, especially the damage to the environment. The paper industry of our country is a typical high pollution industry, so it is also one of the key industries of national environmental protection, in addition to the competition of foreign paper enterprises, the paper industry of our country has a certain hindrance to the sustainable development of our country's economy in the future. Chinese papermaking enterprises are facing a lot of difficulties in the process of development. If we can make innovations in papermaking production technology on the one hand, and reduce environmental pollution on the other hand, Liaoning Huaxing New material Co., Ltd. is a medium-sized papermaking enterprise in Liaoning Province. In order to achieve better business results and establish its own core competitiveness in the new era, the right choice of the company's development strategy has become a very important issue. This paper takes paper industry development strategy analysis as the breakthrough point, takes Liaoning Huaxing New material Co., Ltd. as the concrete research object, takes the strategic management basic theory as the foundation, uses the PEST and SWOT and so on analysis method. This paper studies and analyses the development strategy of Liaoning Huaxing New material Co., Ltd. Technology and other four aspects of Liaoning Huaxing New Materials Co., Ltd. facing the macro environment, and the above factors on the impact of corporate strategy are specifically analyzed. Next, the internal environment facing the enterprise is systematically analyzed. In order to understand the advantages and disadvantages of the enterprise development, the development strategy of Liaoning Huaxing New material Co., Ltd should be selected. As well as a series of safeguard measures for the smooth implementation of the strategy. Compared with the developed countries, there is still a certain gap between the development strategy of China's paper industry and that of the developed countries. With the progress of the society and the continuous development of the economy, It is bound to put forward higher requirements for the strategic management of China's paper industry. Therefore, this paper hopes to put forward some countermeasures to solve this important problem based on the relevant theories of modern strategic management. The author hopes to contribute his own strength to the development of strategic management in China's paper industry in both theory and practice.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.83

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