中国箱包产品在美国市场的竞争力分析

发布时间：2018-03-11 14:37

本文选题：箱包产品　切入点：美国市场　出处：《浙江纺织服装职业技术学院学报》2016年04期 　论文类型：期刊论文

【摘要】：利用2002~2015年中国箱包对美出口数据,分析了中国箱包对美出口的基本特征,并测算了中国箱包在美国市场上的市场占有率、价格指数、贸易竞争指数和显性比较优势指数,从多个角度分析中国箱包在美国市场的竞争力。研究表明,从市场占有率和贸易竞争指数看,中国箱包在美国市场有很强的竞争力,但是从价格指数和显性比较优势看,竞争力低于意大利和法国等国家,说明中国箱包在高端市场缺乏竞争力,在中低端市场有极强的竞争力。最后分析了经济新常态下中国箱包产品出口美国市场存在的问题,并提出了提升中国箱包在美国市场竞争力的相关策略。
[Abstract]:Based on the export data of Chinese luggage to the United States from 2002 to 2015, this paper analyzes the basic characteristics of China's export to the United States, and calculates the market share, price index, trade competition index and explicit comparative advantage index of China's luggage and luggage in the American market. This paper analyzes the competitiveness of Chinese luggage and luggage in the American market from several angles. The research shows that China has a strong competitiveness in the American market from the market share and trade competition index, but from the perspective of price index and explicit comparative advantage, The competitiveness of China is lower than that of Italy and France, indicating that Chinese bags are not competitive in the high-end market and are highly competitive in the middle and low end markets. Finally, the problems existing in the export of Chinese luggage products to the United States market under the new normal economy are analyzed. And put forward the relevant strategies to enhance the competitiveness of Chinese luggage in the U. S. market.
【作者单位】：江苏信息职业技术学院商学院;
【分类号】：F426.8

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