DR公司竞争战略研究

发布时间：2018-04-10 03:32

本文选题：建筑安装施工企业　切入点：竞争战略　出处：《山东大学》2015年硕士论文

【摘要】：随着我国国民经济快速稳定的发展和人民生活水平不断的提高,我国的建筑业继续呈现出高速发展的趋势,同时,市场经济体制进一步完善,地区间保护壁垒日益弱化,外商外资不断涌入,全球经济一体化格局已初步形成,这为我国施工企业跨出国门承揽工程提供了广阔的舞台和良好的外部环境,但国外建筑承包商的大踏步进入,也必将加剧国内建安市场的竞争。如何面对目前激烈的竞争形势,制定正确的竞争战略,利用和扩大自身优势,直面挑战,主动出击,做大和做强自己,寻求新的生存和发展空间,已是我国施工企业面临的事关生存和命运的重要课题。企业市场竞争战略的制定和实施对建筑安装企业提高自身核心竞争力具有重要的意义。一个好的竞争战略,可以为企业提供正确的发展导向,引导企业做大做强,避免为追求短期利益而导致陷入战略性误区。本文进行了企业竞争战略理论的综述,通过对竞争理论的发展历程和每阶段的主要观点的介绍和对比,引出了本文所采用的波特竞争战略理论,并较为详细地论述了运用该理论的合理性；文中选用建筑安装行业中较典型的DR公司作为研究对象,从企业基本情况、企业文化、现阶段实施的企业战略等角度对其进行了分析,指出了当前制约该公司发展所存在的实际问题；为更好的为企业制定竞争战略提供了可靠的依据。本文对建筑安装行业的宏观环境和国内此行业发展的现状及趋势进行了梳理,并通过采用迈克尔·波特提出的五力模型理论对DR公司所处的产业环境进行了分析,结合SWOT分析法客观地解读了DR公司当前的机会与优势、劣势与威胁,之后根据波特竞争理论,结合DR公司实际情况,提出了目标聚焦情况下的低成本战略,并为制定的战略如何有效的实施提出了保障性措施。本文为DR公司制定的竞争战略对施工企业提高整体综合实力,在激烈的竞争中得以更好的生存和发展有较强的参考意义。
[Abstract]:With the rapid and stable development of our national economy and the continuous improvement of people's living standards, the construction industry in our country continues to show a trend of rapid development. At the same time, the market economy system is further improved, and the protection barriers between regions are increasingly weakened.With the continuous influx of foreign investment, the pattern of global economic integration has been initially formed, which provides a broad stage and a good external environment for Chinese construction enterprises to step out of the country to contract projects, but the construction contractors of foreign countries have stepped in with great strides.It is also bound to intensify the domestic Jian'an market competition.How to face the current fierce competition situation, formulate the correct competitive strategy, utilize and expand their own advantages, face up to the challenge, take the initiative to attack, make bigger and stronger themselves, and seek new living and development space.Construction enterprises in China are faced with an important issue related to survival and fate.The establishment and implementation of market competition strategy is of great significance for construction and installation enterprises to improve their core competitiveness.A good competitive strategy can provide a correct development direction for enterprises, guide enterprises to become bigger and stronger, and avoid falling into strategic misunderstandings in pursuit of short-term interests.This paper summarizes the theory of competition strategy of enterprises, through the introduction and comparison of the development of competition theory and the main viewpoints of each stage, leads to Porter's theory of competition strategy adopted in this paper.The rationality of the application of the theory is discussed in detail, and the typical Dr company in the construction and installation industry is selected as the research object, from the basic situation of the enterprise, the enterprise culture,This paper analyzes the current implementation of the enterprise strategy, points out the practical problems that restrict the development of the company, and provides a reliable basis for the enterprise to formulate the competitive strategy.In this paper, the macro environment of the construction and installation industry and the present situation and trend of the development of this industry in China are combed out, and the industrial environment of Dr Company is analyzed by adopting the five-force model theory put forward by Michael Porter.Combined with SWOT analysis, the paper objectively interprets the current opportunities and advantages, disadvantages and threats of Dr Company. Then, according to Porter's competition theory and the actual situation of Dr Company, the paper puts forward the low cost strategy under the condition of goal focusing.And for the formulation of the strategy how to effectively implement the security measures.The competitive strategy developed for Dr company in this paper is of great significance for the construction enterprises to improve their overall comprehensive strength and to survive and develop better in the fierce competition.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F271;F426.92

【共引文献】