消费者购买森林认证木地板产品的支付意愿分析

发布时间：2018-04-12 09:42

本文选题：森林认证 + 木地板　；参考：《资源开发与市场》2016年04期

【摘要】：在总结有关森林认证和木地板行业发展成果的基础上,进一步探究了消费者对森林认证木地板产品的认知和支付意愿。通过问卷调查,利用多元Logistic回归模型分析了消费者对森林认证木地板产品支付意愿的主要影响因素。认为很多消费者对森林认证的概念存在误区;消费者是否关注木材的来源直接影响其购买行为;价格是森林认证产品市场效果的决定性因素,价格差越大,消费者的购买意愿越弱;教育程度、月收入越高的人群对认证木地板产品的支付意愿更高。基于分析,提出培育认证产品市场,用市场工具推进认证体系的发展;加大政府投入,降低认证企业的经济负担;加大宣传力度,提高森林认证的认知度等建议。
[Abstract]:On the basis of summing up the achievements of forest certification and wood flooring industry, this paper probes into the consumers' cognition and willingness to pay for forest certified wood flooring products.By means of questionnaire survey, the main factors influencing consumers' willingness to pay for forest certified wood flooring products were analyzed by using multivariate Logistic regression model.It is believed that many consumers have misconceptions about the concept of forest certification; whether consumers are concerned about the source of wood directly affects their purchasing behavior; and that price is the decisive factor in the market effect of forest certification products, and the greater the price difference is,The lower the consumer's willingness to buy, the higher the education, the higher the monthly income, the higher the willingness to pay for certified wood flooring products.Based on the analysis, the paper puts forward some suggestions such as cultivating the market of certification products, using market tools to promote the development of certification system, increasing government investment, reducing the economic burden of certification enterprises, increasing propaganda and improving the recognition of forest certification.
【作者单位】：北京林业大学经济管理学院;
【基金】：国家社科基金青年项目“西方林产品绿色政府采购绩效评价及我国实施前景研究”(编号:11CGL061) 中央高校基本科研业务费专项资金资助项目“西方林产品绿色政府采购进程对中国林产品贸易影响研究”(编号:RW2013-35) 国家林业局科技发展中心项目“中国森林认证面临的问题及路径选择”(编号:RZ2015)
【分类号】：F426.88;F713.55

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