松安新产品开发流程管理优化研究

发布时间：2018-05-15 00:27

本文选题：新产品开发 + 开发流程管理　；参考：《华中科技大学》2015年硕士论文

【摘要】：随着现代企业的快速发展,适合的开发流程成为企业发展战略的关键要素,在内外部竞争环境不断变化中的地位日益体现。新产品开发流程管理已经成为品牌企业以及制造企业提升竞争力的重要途径之一,尤其在消费性电子行业表现得尤为突出。松安公司作为消费性电子产品企业,由于科学技术的发展日新月异,往往短则半年就会由比较大的技术更新出来,使得产品的开发周期越来越紧凑,产品的寿命周期也越发短暂。因此,一个好的有效的新产品开发流程对一个企业的生命力相当地重要。好的新产品开发流程可以使企业快速推出新的技术或热销的产品,从而让企业的发展置于不败之地。本文以松安公司的开发流程和量产导入为研究对象。主要分析松安公司在消费性电子行业的发展历程,并阐述松安新产品开发流程管理环境的实施过程,提出匹配的企业战略计划,适合的成本结构,最优的项目团队建设,合理的里程碑计划等都是开发流程改善的方向。在立项的初期能提前知悉市场方向,充分评估客户的需求,提高专案立案的成功率。同时针对开发流程中的阶段审核、风险备料、设计循环、首批大量出货给出相应的优化方式,并且在实际的实施过程中取得很好的效果。实践证明,最后松安公司迅速渡过了开发流程优化的阵痛期,并实现与企业匹配的开发流程管理的战略目标,同时能使企业自身实体创新以不断提高管理水平。
[Abstract]:With the rapid development of modern enterprises, the suitable development process becomes the key element of the enterprise development strategy, and the position in the internal and external competitive environment is increasingly reflected. New product development process management has become one of the important ways for brand enterprises and manufacturing enterprises to enhance their competitiveness, especially in the consumer electronics industry. As a consumer electronics company, Songan Company, with the rapid development of science and technology, is often updated by relatively large technology in half a year, making the product development cycle more and more compact. The life cycle of the product is also getting shorter. Therefore, a good and effective new product development process is very important to the vitality of an enterprise. A good new product development process enables the enterprise to quickly launch new technologies or hot-selling products, so that the development of enterprises in an invincible position. This paper takes the development process and mass-production import of Songan Company as the research object. This paper mainly analyzes the development course of Songan Company in the consumer electronics industry, and expounds the implementation process of Songan New Product Development process Management Environment, and puts forward the matching enterprise strategic plan, the suitable cost structure and the optimal project team construction. Reasonable milestone planning is the direction of development process improvement. Early in the project can know the direction of the market in advance, fully assess the needs of customers, improve the success rate of project filing. At the same time for the development process of stage audit, risk preparation, design cycle, the first batch of a large number of shipments to give the corresponding optimization method, and in the actual implementation process has achieved good results. It has been proved by practice that Songan Company has quickly passed the painful period of development process optimization and realized the strategic goal of developing process management matching with the enterprise. At the same time, it can make the enterprise's own entity innovation to improve the management level continuously.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.63;F273.2

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