汇丰炼焦制气有限公司发展战略研究

发布时间：2018-05-17 13:53

本文选题：汇丰炼焦制气有限公司 + 内部条件　；参考：《燕山大学》2015年硕士论文

【摘要】：在焦化行业的市场形势整体不容乐观的情况下,为中等规模的汇丰炼焦制气有限公司制定发展战略,是在对事实精确掌握的基础上,对企业发展方向及应该实行的举措的科学分析,具有一定程度的预见性,有助企业克服短视行为,保持市场竞争力。首先,介绍了与本研究相关的概念与理论,包括焦化产业、战略管理理论、循环经济、五力竞争模型、SWOT模型。其次,通过分析目前焦化企业所面临政治环境、经济环境、技术环境、文化环境等宏观环境,研究了行业的现状及发展趋向,并且运用五力模型分析竞争环境,对汇丰炼焦制气有限公司面临的竞争环境进行了总体分析。对汇丰炼焦制气有限公司的技术水平和生产力、经营状况、营销状况、人力资源状况进行强势和弱势的分析,在IFE矩阵的框架下,解析汇丰炼焦制气有限公司总体的内部条件。再次,根据对内外环境的分析,为汇丰炼焦制气有限公司制定发展战略,在一定原则与SWOT模型的基础上,设定该公司的战略目标、战略重点、战略阶段,并且为战略阶段制定具体的业务战略和职能战略。最后,为确保战略规划的实现,拟定出具体的实施措施,包括企业文化的建立、组织结构和机制的创新、人力资源的建设、营销体系的完善、以及采取系列措施促进环境保护,实现经济与自然和谐发展。
[Abstract]:While the overall market situation in the coking industry is not optimistic, the development strategy for the medium scale HSBC Coking Gas Co., Ltd. is based on a precise grasp of the facts. The scientific analysis of the development direction and the measures that should be carried out has a certain degree of foresight, which is helpful for the enterprises to overcome short-sighted behavior and maintain the market competitiveness. Firstly, the concepts and theories related to this research are introduced, including coking industry, strategic management theory, circular economy, and SWOT model. Secondly, by analyzing the macro environment, such as the political environment, economic environment, technological environment, cultural environment and so on, the paper studies the current situation and development trend of the industry, and analyzes the competitive environment by using the five-force model. The overall analysis of the competitive environment faced by HSBC Coking Gas Co., Ltd. This paper analyzes the technical level, productivity, marketing situation and human resource situation of HSBC Coking Gas Co., Ltd., and analyzes the overall internal conditions of HSBC Coking Gas Co., Ltd under the framework of IFE matrix. Thirdly, according to the analysis of the internal and external environment, the development strategy for HSBC Coking Gas Co., Ltd. is formulated. On the basis of certain principles and SWOT model, the company's strategic objectives, strategic focus and strategic stages are set up. And for the strategic phase to develop specific business strategy and functional strategy. Finally, in order to ensure the realization of the strategic plan, concrete implementation measures, including the establishment of corporate culture, the innovation of organizational structure and mechanism, the construction of human resources, the perfection of marketing system, and the adoption of a series of measures to promote environmental protection, are drawn up. To realize the harmonious development of economy and nature.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.7;F272

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