玖龙纸业集团竞争战略研究

发布时间：2018-05-23 18:14

本文选题：玖龙纸业集团 + 竞争战略　；参考：《华中科技大学》2015年硕士论文

【摘要】：造纸业已经成为我国国民经济发展的重要组成部分,我国已成为当前世界上第二大纸品消费国。随着造纸行业的竞争日益加剧,国内造纸企业应如何应对竞争并在竞争中不断发展壮大是一个很有意义的研究命题。而本文对于玖龙纸业集团的竞争战略研究兼具理论和应用两方面的重要意义。在具体的研究中,本文懫用理论分析和案例分析相结合的研究方法,先对玖龙纸业集团发展的现状进行了分析,指出玖龙纸业集团发展过程中存在的问题,明确竞争战略对玖龙纸业集团的必要性。随后论文运用PEST模型宏观地分析了玖龙纸业集团的外部环境,同时运用五种竞争力模型对造纸行业进行产业结构分析。接着对玖龙纸业集团的内部资源和能力进行了描述和概括,并总结了玖龙纸业的内部优势与劣势及外部的机遇与威胁,从而对其内外部环境进行SWOT分析。通过对各种战略分析对比后提出玖龙纸业集团应采用WO发展战略,同时可结合SO、ST发展战略作为支持,发挥优势,回避威胁。在此基础上,通过分析愿景、使命及总体战略目标,明确玖龙纸业集团应实施低成本与差异化相结合的竞争战略。论文最后提出了具体的战略实施方案,即玖龙纸业集团应该采用提高生产管理质量、提升财务管理水平及增强自主创新能力。
[Abstract]:The paper industry has become an important part of the development of our national economy, and our country has become the second largest consumer of paper products in the world. With the increasing competition in the papermaking industry, it is a meaningful research proposition how to deal with the competition and how to develop and expand in the competition. This paper has both theoretical and practical significance for the study of competition strategy of Nine Dragons Paper Group. In the specific research, this paper analyzes the current situation of Nine Dragons Paper Group by combining theoretical analysis with case analysis, and points out the problems existing in the development process of Nine Dragons Paper Group. Clear competition strategy on the necessity of Nine Dragons Paper Group. Then the paper analyzes the external environment of Nine Dragons Paper Group macroscopically by using PEST model, and analyzes the industrial structure of paper industry by using five competitiveness models. Then it describes and generalizes the internal resources and capabilities of Nine Dragons Paper Group and summarizes the internal strengths and weaknesses as well as the external opportunities and threats of Nine Dragons Paper Group. The internal and external environment of Nine Dragons Paper Group is analyzed by SWOT. Through the analysis and comparison of various strategies, the paper puts forward that Nine Dragons Paper Group should adopt WO development strategy, at the same time, it can combine the development strategy of Sost as the support, give play to its advantages and avoid the threat. On this basis, through the analysis of vision, mission and overall strategic objectives, it is clear that Nine Dragons Paper Group should implement the competitive strategy of combining low cost and differentiation. Finally, the paper puts forward the specific strategy implementation plan, that is, Nine Dragons Paper Group should adopt to improve the quality of production management, improve the level of financial management and enhance the ability of independent innovation.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.83

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