基于因子分析的祁连山水泥集团公司竞争力研究

发布时间：2018-05-28 11:07

本文选题：祁连山水泥集团 + 竞争力　；参考：《兰州大学》2015年硕士论文

【摘要】：过去的十几年是我国经济高速发展的时期,也是我国基础设施建设的蓬勃发展期,因此带动了水泥的旺盛需求,大量各种规模的水泥企业建成投产,快速发展和增长。而目前我国经济进入中高速发展的新常态,水泥需求的增长速度也将随之放缓,水泥生产行业产能过剩、技术落后、集中度低等问题日益凸显。水泥的产量、价格、利润都呈现出下滑的趋势,行业内企业都将面临着更严峻的挑战。因此,水泥企业如何准确地了解本企业以及竞争对手的竞争力信息,准确掌握本企业的竞争力优势以及劣势,成为企业制定相应的竞争战略、改进内部管理水平等的关键问题。水泥企业迫切需要运用系统、科学的方法,从全面提升企业竞争力的实际需要出发,对企业竞争力进行评价和分析。这样,对水泥生产企业的竞争力进行评价和研究具有十分重要的意义。祁连山水泥集团是甘、青地区水泥行业的龙头老大,其在甘、青地区的市场占有率将近一半,是我国12家重点水泥企业之一,也是甘肃第2家上市公司。本文以祁连山水泥集团为主要研究对象,利用各水泥上市公司年报的数据,通过因子分析对各水泥上市公司的综合竞争力进行评价,并通过比较对祁连山水泥各个方面的竞争力水平进行分析,以发现其竞争的优劣势,达到有针对性地提升竞争力的目的。论文分为以下几部分：第1章是绪论。介绍选题的背景、研究的意义以及文章的主要框架。第2章介绍祁连山水泥集团公司发展历史及现状,并对其所处的甘、青水泥区域市场以及全国的大环境形势进行分析。第3章主要介绍企业竞争力的概念以及竞争力评价的相关理论。第4章构建水泥上市公司竞争力评价模型。首先构建水泥企业竞争力的评价指标体系,其次选择介绍竞争力综合评价方法——因子分析法。第5章中选择沪深两市的17家水泥上市公司的2013年报中的竞争力相关数据,利用因子分析对这17家水泥上市公司的综合竞争力进行评价、排名,通过比较分析祁连山水泥竞争力,最后分析影响祁连山水泥竞争力的因素。第6章提出祁连山水泥集团竞争力提升对策。最后第7章总结全文,并指出本文的局限性及展望。
[Abstract]:The past decade has been a period of rapid economic development in China and a period of vigorous development of infrastructure construction in our country. As a result, a large number of cement enterprises of various sizes have been built and put into production, and rapid development and growth have led to the exuberant demand for cement. At present, with the rapid development of our economy, the growth rate of cement demand will also slow down. The problems of overcapacity, backward technology and low concentration in cement production industry are increasingly prominent. Cement production, prices, profits are all showing a downward trend, industry enterprises will face more serious challenges. Therefore, how to accurately understand the competitive information of the enterprise and its competitors, accurately grasp the competitive advantages and disadvantages of the enterprise, become the key issues for the enterprise to formulate the corresponding competitive strategy and improve the level of internal management. Cement enterprises urgently need to use systematic and scientific methods to evaluate and analyze the competitiveness of enterprises in view of the actual need to enhance the competitiveness of enterprises in an all-round way. Therefore, it is of great significance to evaluate and study the competitiveness of cement production enterprises. Qilian Mountain cement Group is the leader of the cement industry in Gansu and Qinghai, and its market share in Gansu and Qinghai is nearly half. Qilian cement Group is one of the 12 key cement enterprises in China and the second listed company in Gansu Province. Taking Qilian Mountain cement Group as the main research object, using the annual report data of the cement listed companies, this paper evaluates the comprehensive competitiveness of the cement listed companies by factor analysis. By comparing and analyzing the competitive level of Qilian Mountain cement, we can find out the advantages and disadvantages of the competition, and achieve the aim of improving the competitiveness. The thesis is divided into the following parts: the first chapter is the introduction. Introduce the background of the topic, the significance of the study and the main framework of the article. Chapter 2 introduces the development history and present situation of Qilian Mountain cement Group Company, and analyzes the regional market of Gan and Qing cement as well as the environment situation of the whole country. Chapter 3 mainly introduces the concept of enterprise competitiveness and the relevant theory of competitiveness evaluation. Chapter 4 constructs the evaluation model of the competitiveness of cement listed companies. Firstly, the evaluation index system of the competitiveness of cement enterprises is constructed, and then the comprehensive evaluation method of competitiveness-factor analysis method is selected. Chapter 5 selects 17 cement listed companies listed in Shanghai and Shenzhen stock markets in the 2013 annual report of the competitiveness data, using factor analysis to evaluate the comprehensive competitiveness of these 17 cement listed companies, ranking, Through comparative analysis of Qilian Mountain cement competitiveness, the final analysis of Qilian Mountain cement competitiveness factors. Chapter 6 puts forward the countermeasures of improving the competitiveness of Qilian Mountain cement Group. Finally, chapter 7 summarizes the full text, and points out the limitations and prospects of this paper.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F271;F426.71

【参考文献】