动物疫苗行业跨国合作实践

发布时间：2018-05-29 16:56

本文选题：动物保健 + 动物疫苗　；参考：《南京农业大学》2015年硕士论文

【摘要】：随着我国畜牧业的不断发展,养殖方式正向规模化集约化方式转变。动物疫病的爆发和流行也与畜牧业的快速发展并生共存。动物保健品对保证畜牧业快速健康发展,防治动物疫病,提高食品安全和动物福利具有重要意义。中国动物保健品行业也随之快速发展。国家制定了动物疫病防治中长期规划,为中国保健品行业进一步发展打开了大门。同时,中国动物保健品企业数量众多,但水平参次不齐,行业集中度低。国内动保行业正处在资源整合、优胜劣汰过程中。领先的国内动保企业将会赢得更加广阔的发展前景。国际动保企业进入中国以来,凭借自身高质量的产品和服务,不断推动国内动保行业向前发展,有效提升行业竞争水平。同时,国际动保企业也面临如何进一步开拓中国动保市场,伴随中国动保行业成长的问题。本文以动物疫苗行业跨国合作实践为研究主题,以中国动物疫苗市场为切入点,采用历史现状描述、数据分析和总结论点、提出建议的研究方法,理论与实践相结合。从动物保健品和动物疫苗基本概念介绍,简述美国和中国动物疫苗行业发展历程;然后具体分析全球和中国动物疫苗市场概况,侧重于中国市场;进一步分析国内和国际兽用生物制品企业在中国市场的基本情况;最后结合国际企业进入中国市场的理论分析和实践案例,分析中国兽用生物制品企业更好开展国际合作所需的总体战略和可行模式,并提出建议。在分析大量数据的基础上,结合多年的实践经验,认为中国领先的兽用生物制品企业应在国家宏观产业发展政策引导下,以互利共赢、开放包容为原则,与国际优秀动保企业强强联合、优势互补,共同开拓国内国际两个市场,实施"引进来,走出去"战略。依照企业战略联盟概念,在动物疫苗产业全价值链的各个环节实行灵活多样的合作模式,包括供求联盟、合作研发、建立合资企业、共同开发市场等。以求促进中国畜牧业健康持续发展,不断满足人们对食品安全、动物福利诸方面的诉求。
[Abstract]:With the development of animal husbandry in our country, the way of breeding is changing to intensive mode of scale. The outbreak and prevalence of animal disease also coexist with the rapid development of animal husbandry. Animal health products play an important role in ensuring the rapid and healthy development of animal husbandry, preventing animal disease, improving food safety and animal welfare. Chinese animal health products industry has also developed rapidly. The state has formulated a long-term plan for the prevention and treatment of animal epidemics, opening the door for the further development of China's health products industry. At the same time, the number of animal health products in China is numerous, but the level of reference is not uniform, the industry concentration is low. Domestic mobile insurance industry is in the process of resource integration, survival of the fittest. Leading domestic mobile insurance enterprises will win a broader development prospects. Since entering China, the international mobile insurance enterprises have continuously promoted the development of domestic mobile insurance industry by virtue of their high quality products and services, and effectively promoted the level of competition in the industry. At the same time, the international mobile insurance enterprises also face the problem of how to further develop the Chinese mobile insurance market, accompanied by the growth of the Chinese mobile insurance industry. This paper focuses on the transnational cooperative practice of the animal vaccine industry, taking the Chinese animal vaccine market as the starting point, describes the historical situation, analyzes and summarizes the points of view of the historical situation, and puts forward the suggested research methods, combining theory with practice. This paper introduces the basic concepts of animal health products and animal vaccines, briefly describes the development of the animal vaccine industry in the United States and China, and then analyzes the global and Chinese animal vaccine markets, focusing on the Chinese market. Further analyzing the basic situation of domestic and international veterinary biological products enterprises in the Chinese market; finally, combining with the theoretical analysis and practical cases of international enterprises entering the Chinese market, This paper analyzes the overall strategy and feasible mode for Chinese veterinary biological products enterprises to better carry out international cooperation, and puts forward some suggestions. On the basis of analyzing a large amount of data and combining with many years of practical experience, it is believed that China's leading veterinary biological products enterprises should take the principle of mutual benefit, win-win and openness and inclusiveness as the guiding principle of the national macro-industrial development policy. Combine with international excellent enterprises, complement each other, open up two domestic and international markets and carry out the strategy of "bringing in and going out". According to the concept of enterprise strategic alliance, flexible and diverse cooperation modes are implemented in all aspects of the whole value chain of animal vaccine industry, including supply and demand alliance, cooperative research and development, establishment of joint venture, joint development of market, etc. In order to promote the healthy and sustainable development of animal husbandry in China and satisfy people's demands for food safety and animal welfare.
【学位授予单位】：南京农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F416.72

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