基于平衡计分卡的娃哈哈集团组织绩效考核指标体系研究

发布时间：2018-06-03 04:27

本文选题：平衡计分卡 + 组织绩效　；参考：《浙江工业大学》2015年硕士论文

【摘要】：随着全球经济一体化进程的加速,中国企业面临着来自国内外的双重竞争压力,以财务指标为单一考核标准的绩效考核体系已经不足以保留、激励企业人才,维持企业的可持续竞争优势,与此同时,作为包含了财务、客户、内部流程、学习与成长四个维度的管理工具,平衡计分卡理论在国内外大中企业已经得到了广泛应用。企业将内部运营与战略目标机密结合,不断完善组织绩效考核指标体系,不仅具有深刻的实践意义,更具有长远的战略意义。本文以娃哈哈集团为研究对象,分析了该公司组织绩效考核指标体系上的不足之处,引入平衡计分卡方法,围绕财务、客户、内部流程、学习与成长四个维度,对娃哈哈集团组织绩效考核指标体系进行设计研究,重新搭建了符合娃哈哈集团实际情况的组织绩效考核指标体系。论文提出,将娃哈哈集团内部组织按照战略定位和组织职责等性质特点分为业务类组织、管理类组织和服务与支持性组织,分类别进行考核指标体系的设计。通过对组织的考核维度及关键指标进行分析确定,对各类指标权重进行赋值,对考核方案的评价方法进行改进和完善,重新设计了组织绩效考核指标体系。本文的研究结论,能够激发娃哈哈集团各组织团队的工作热情和管理效果,进而提高核心竞争优势,对其他企业的组织绩效考核改进也有一定的启示作用。
[Abstract]:With the acceleration of the global economic integration process, Chinese enterprises are confronted with double competition pressure from both home and abroad. The performance assessment system with financial indicators as a single assessment standard has not been enough to retain, motivate enterprise talents and maintain the sustainable competitive advantage of the enterprise, and, in the same time, as included in the financial, customer, internal process, and learning. With the development of four dimensions of management tools, the Balanced Scorecard theory has been widely used in large and medium enterprises at home and abroad. It is not only of profound practical significance but also of long-term strategic significance to combine internal operation with strategic target secrets and improve the index system of organizational performance assessment. After analyzing the shortcomings of the company's organizational performance evaluation index system, the paper introduces the balanced scorecard method and designs the performance evaluation index system of Wahaha Group around the four dimensions of financial, customer, internal process, learning and growth, and re builds the organizational performance test that meets the actual situation of Wahaha Group. The paper points out that the internal organizations of Wahaha Group are divided into business organizations, management organizations and services and supporting organizations according to the characteristics of strategic positioning and organizational responsibilities, and the design of evaluation index system is carried out by classification. Through the analysis and determination of the assessment dimensions and key indicators of the organization, the rights of various indicators are determined. The conclusion of this paper can stimulate the work enthusiasm and management effect of the groups of Wahaha Group, and then improve the core competitive advantage and improve the organizational performance assessment of other enterprises. Apocalypse.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.82;F272.92

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