内蒙古晟纳吉光伏材料有限公司发展的战略研究

发布时间：2018-07-03 02:23

本文选题：战略管理 + 光伏企业　；参考：《内蒙古财经大学》2015年硕士论文

【摘要】：光伏行业隶属能源行业,其发展离不开各个国家的政策支持,特别是在现阶段,光伏发电成本远高于传统能源发电成本,其价格不具竞争优势,光伏产品的应用市场掌控在各国政府手中。我国目前对光伏产业的应用还未出台大范围的鼓励政策,产出的光伏组件等产品大部分依旧销往国外,各光伏企业面临的问题几乎相同,且主要矛盾并非单个企业或个人能够解决。如何在这种政策和市场形势下,依靠企业自身能力和发展战略,发挥企业竞争优势,保持企业健康发展是光伏企业的重点研究内容。本文首先在绪论部分对本文的研究背景和研究意义等进行了分析和总结,确定了研究的基本内容和方向。在理论综述部分,主要对本文的基本概念和理论基础进行了全面的介绍和评论,为本文的讨论和研究提供了理论支撑。在本文的第三部分,在介绍了公司现状和战略的前提下,本文对公司的外部环境、内部环境做了全面分析,为公司战略定位提供了依据和基点。第四部分,对公司进行全面SWOT分析总结出SWOT分析矩阵,得出备选的发展战略,从总体战略、业务战略、管理战略、创新战略的各个方面全面明确了公司的战略目标,并最终确定了公司的发展战略、竞争战略和职能战略的选择。在第五部分,本文认为应当加大技术投入、完善企业内部治理结构、实施战略性人力资源管理、细分市场进行精确化营销、构建新型企业文化以及加强财务管理、加大融资力度等措施,积极推进晟纳吉公司发展战略的落实和进步。本文得出的结论是:晟纳吉公司发展的战略的优化和落实,都一定要立足于公司自身的优势和市场环境,进行系统而动态的考虑,才能保证战略符合公司发展的需要,具有良好的可行性。同时,公司不只是要制定科学的发展战略,而且一定要切实落实和保障发展战略实施,在当前的政策和市场环境中占据竞争优势地位,实现自身的跨越式发展。本文的研究虽然是针对晟纳吉公司展开,但是得出的结论却对相关的光伏企业有着一定的普适性,能够为光伏企业的科学可持续发展提供科学指导和借鉴。
[Abstract]:Photovoltaic industry belongs to the energy industry, its development can not be separated from the policy support of various countries, especially at this stage, the cost of photovoltaic power generation is much higher than that of traditional energy generation, and its price does not have a competitive advantage. The market for photovoltaic applications is in the hands of governments. At present, the application of photovoltaic industry in China has not issued a large-scale encouragement policy. Most of the output photovoltaic modules and other products are still sold abroad, and the problems faced by photovoltaic enterprises are almost the same. And the main contradiction is not a single enterprise or individual can solve. How to develop the competitive advantage and keep the healthy development of photovoltaic enterprises by relying on the enterprise's own ability and development strategy is the key research content of photovoltaic enterprises under this kind of policy and market situation. Firstly, in the introduction part, the research background and significance of this paper are analyzed and summarized, and the basic content and direction of the research are determined. In the part of theoretical summary, the basic concepts and theoretical basis of this paper are introduced and commented comprehensively, which provides theoretical support for the discussion and research of this paper. In the third part of this paper, on the premise of introducing the current situation and strategy of the company, this paper makes a comprehensive analysis of the external environment and internal environment of the company, which provides the basis and basis for the strategic positioning of the company. The fourth part summarizes the SWOT analysis matrix for the company, obtains the alternative development strategy, from the overall strategy, business strategy, management strategy, innovation strategy of all aspects of the company's strategic objectives. And finally determined the company's development strategy, competitive strategy and functional strategy choice. In the fifth part, we should increase the technical input, perfect the internal governance structure, implement the strategic human resource management, segment the market to carry out the accurate marketing, construct the new enterprise culture and strengthen the financial management. Increase financing and other measures to actively promote the implementation and progress of Shengnagi's development strategy. The conclusion of this paper is: the optimization and implementation of the development strategy of Shengnagi Company must be based on the company's own advantages and market environment, and carry out systematic and dynamic consideration in order to ensure that the strategy meets the needs of the company's development. Have good feasibility. At the same time, the company should not only formulate a scientific development strategy, but also implement and guarantee the implementation of the development strategy, occupy a competitive advantage position in the current policy and market environment, and realize its own leapfrog development. Although the research in this paper is aimed at Sunnaghi company, the conclusion is universal for the photovoltaic enterprises, which can provide scientific guidance and reference for the sustainable development of photovoltaic enterprises.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.61;F272

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