CX轴承制造公司多元化发展战略

发布时间：2018-08-02 21:41

【摘要】：随着经济全球化的发展进程加快,传统企业面临着日益复杂的市场环境和竞争形势,加之我国工业经济发展较晚,中国制造业企业仍然处于价值链低端,如何突破中国传统制造企业产品附加值低、经济效益不高的困境,发挥企业核心优势,积极投入转型升级显得尤为重要。特别是处于劳动力密集产业中的中小型制造企业,常面临技术基础薄弱,生产能力有限,产品单一,新产品入市很难等问题,通过实施多元化发展战略,企业能够改善经营绩效,打造新的利益增长点,更好地满足多元化市场需求。本文以CX轴承制造企业为例,通过案例分析法和文献分析法,在分析轴承制造业行业发展、历史演进和未来趋势的基础上,着眼于CX轴承制造企业目前存在的问题,确定了企业的多元化发展战略方向,并通过PEST外部环境分析法和SWOT分析法初步探讨了多元化发展战略实施可行性,制定多元化发展战略。在合理预估未来挑战、仔细盘点自身资源的基础上,本文形成了以“转型升级”为主要目标,“以多元化市场需求为驱动,以提高产品附加值为导向,提升企业竞争力,实现企业产业结构的转型升级”为指导原则的多元化发展战略实施方案,并以YL轴承有限公司为主要战略联盟对象实现多元化发展。此外,本文还探讨了多元化发展战略实施风险规避、利弊分析等问题,以求能够以CX轴承制造企业为切入点,为制造企业提供多元化发展建议和实践案例,进一步丰富相关的理论研究。
[Abstract]:With the rapid development of economic globalization, traditional enterprises are faced with increasingly complex market environment and competitive situation. In addition, Chinese manufacturing enterprises are still at the low end of the value chain because of the late development of China's industrial economy. How to break through the dilemma of low added value and low economic benefit of Chinese traditional manufacturing enterprises, it is very important to give full play to the core advantages of enterprises and actively invest in transformation and upgrading. In particular, small and medium-sized manufacturing enterprises in labour-intensive industries are often faced with problems such as weak technological foundation, limited production capacity, single product, difficulty in entering the market for new products, and so on. Through the implementation of a diversified development strategy, Enterprises can improve their business performance, create new profit growth points, and better meet the needs of diversified markets. This paper takes CX bearing manufacturing enterprise as an example, through case analysis and literature analysis, on the basis of analyzing the development, historical evolution and future trend of bearing manufacturing industry, focusing on the existing problems of CX bearing manufacturing enterprise. The direction of diversification development strategy is determined, and the feasibility of implementing diversification development strategy is preliminarily discussed by PEST external environment analysis method and SWOT analysis method, and the diversification development strategy is formulated. On the basis of reasonable prediction of future challenges and careful inventory of its own resources, this paper takes "transformation and upgrading" as its main goal, "driven by diversified market demand, and guided by increasing the added value of its products, so as to enhance the competitiveness of enterprises." To realize the transformation and upgrading of enterprise industrial structure "as the guiding principle of diversification development strategy implementation plan, and take YL bearing Co., Ltd as the main strategic alliance object to realize diversification development." In addition, this paper also discusses the implementation of diversification development strategy risk avoidance, advantages and disadvantages analysis and other issues, in order to be able to CX bearing manufacturing enterprises as a starting point, for manufacturing enterprises to provide diversified development advice and practical cases. Further enrich the relevant theoretical research.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.4;F272

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