SR公司发展战略研究

发布时间：2018-08-24 07:25

【摘要】：随着我国市场经济体制的逐步完善和发展以及我国经济规模的逐步扩大,节能减排越来越受到国家和地方政府的重视并逐步成为国家战略,而建筑节能做为节能减排产业的重要分支已经成为传统建筑企业竞相看好的朝阳产业。SR公司是一家从事中央空调设备销售和施工安装的传统企业,拟介入中央空调节能服务领域,开展节能业务。本文旨在通过对SR公司外部环境和内部条件的分析,制定企业发展战略,以提高企业经营决策的正确性和有效性,从而帮助企业成功拓展新业务,继而实现成功转型。本文以战略管理理论为主要依据,通过基于企业的SWOT分析,基于PEST的宏观环境、行业环境分析和基于波特五力模型的竞争环境分析,着重分析了该公司所处的行业背景、内外部环境、经营情况和面临的挑战和危机,指出了公司构建的战略定位和战略实施保障的重要意义及具体措施,主要内容安排如下:第一章阐述了研究背景及研究的意义,第二章论述了SR公司的外部环境,第三章分析了SR公司的业务现状与问题,从优势、劣势、机会、威胁四个角度做了详细阐述,第四章首先对SR公司展开综合性战略分析,明确公司的战略定位与路径,并对具体战略方案进行分析和论证,第五章结合公司战略定位,阐述了公司的战略实施保障体系,包括组织结构体系、人力资源保障体系和企业文化保障等本文的研究希望对SR公司的企业发展和转型提供借鉴和参考,同时也希望对其他类似中小企业发展具有参考价值。
[Abstract]:With the gradual improvement and development of China's market economy system and the gradual expansion of China's economic scale, energy conservation and emission reduction have been paid more and more attention to by the national and local governments and gradually become the national strategy. As an important branch of energy saving and emission reduction industry, building energy conservation has become a promising sunrise industry for traditional construction enterprises. SR Company is a traditional enterprise engaged in the sale and installation of central air-conditioning equipment. To be involved in the central air-conditioning energy-saving service area, energy-saving business. The purpose of this paper is to analyze the external environment and internal conditions of SR Company and to formulate the enterprise development strategy in order to improve the correctness and effectiveness of the enterprise management decision and help the enterprise to expand new business successfully and then realize the successful transformation. Based on the theory of strategic management, this paper analyzes the industry background of the company through the analysis of enterprise SWOT, macro environment based on PEST, industry environment and competitive environment based on Porter's five-force model. The internal and external environment, management situation, challenges and crises faced by the company are pointed out. The significance and specific measures of strategic positioning and strategy implementation guarantee of the company are pointed out. The main contents are arranged as follows: the first chapter describes the research background and significance of the research. The second chapter discusses the external environment of SR Company, the third chapter analyzes the current business situation and problems of SR Company, from the strengths, weaknesses, opportunities, threats to do a detailed description of the four angles, the fourth chapter of the comprehensive strategic analysis of the SR Company. Make clear the strategic orientation and path of the company, and analyze and demonstrate the specific strategic plan. Chapter five, combined with the strategic positioning of the company, expounds the strategic implementation security system of the company, including the organizational structure system. The research of this paper hopes to provide reference for the development and transformation of SR company and other similar small and medium-sized enterprises.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.6;F272

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