中国制药企业进入拉美市场面临的文化和技术挑战研究

发布时间：2018-09-05 19:55

【摘要】：本文研究目的在于为想进入拉美市场的中国制药企业提供沟通、文化特征以及技术等方面的信息。文化差异等容易形成进入壁垒,这就要求企业做出明智而具有战略的决定。为了使研究在中国以及拉美具有前沿性,本文在阅读和分析大量研究报告的基础上,收集了若干国内制药企业的问卷反馈。文章同时也分析了制药领域的关键信息以及拉美市场的文化环境,这均对开展海外业务具有重要影响。总体而言,以小中型为主的中国制药企业,由于国内市场的激烈竞争以及拉美市场的巨大潜力,导致其尝试扩张海外业务。然而,各拉美国家管理制度不同,中国企业仍需对此高度重视。为更好地进入拉美市场,中国制药企业仍需在人力资源以及战略合作上做出必要调整。文章最后为尝试进入拉美市场的中国制药企业,就文化以及管理方面给出了几点建议。
[Abstract]:The purpose of this study is to provide information on communication, cultural identity and technology for Chinese pharmaceutical companies wishing to enter Latin American markets. Cultural differences are easy to form barriers to entry, which requires enterprises to make wise and strategic decisions. In order to advance the research in China and Latin America, based on reading and analyzing a large number of research reports, this paper collected questionnaire feedback from a number of domestic pharmaceutical enterprises. The article also analyzes the key information in the pharmaceutical field and the cultural environment of the Latin American market, which has an important impact on overseas business. Overall, small and medium-sized Chinese pharmaceutical companies are trying to expand overseas because of fierce competition in the domestic market and huge potential in Latin America. However, different Latin American countries' management system, Chinese enterprises still need to attach great importance to this. In order to better access Latin American markets, Chinese pharmaceutical companies still need to make necessary adjustments in human resources and strategic cooperation. Finally, some suggestions on culture and management are given for Chinese pharmaceutical companies trying to enter Latin American market.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.72

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