B公司商业模式创新研究
发布时间：2018-09-08 18:51
【摘要】：商业模式创新已有诸多研究,但针对农业市场化服务公司商业模式的创新研究并不多见。本文以B公司作为研究对象,以商业模式创新和农业社会化服务相关理论综述为研究基础,运用商业模式画布、PEST工具和波特五力模型对该公司面临的问题、所处的宏观环境和行业竞争情况进行分析后,提出该公司商业模式创新方案和实施策略。研究认为B公司应由水稻综合服务提供商向县级水稻综合服务连锁平台转型,只有通过以县域为单位来构建水稻病虫害防治技术和产品、高产施肥技术和产品、机防打药技术、金融贷款、种子代购等内部核心资源,整合县域本地育插秧、机耕、机收、烘干、加工等外部产品和服务,才能实现为县域种植户提供产前、产中、产后的综合服务价值主张。研究提出了B公司具体的综合服务思路,包含基础药+机动药+水田除草剂+灭生性除草剂的水稻植保解决方案,基肥+分蘖肥+追肥的水稻套餐肥解决方案,专防+包打的机防打药服务,商务信用卡+产业贷的金融贷款服务,种子代购及其它中介服务等产品和服务,通过县级服务中心+服务站和互联网+种植大户的渠道模式推广,实现B公司商业模式创新,促进公司和行业的发展。
[Abstract]:There have been many researches on the innovation of business model, but the research on the innovation of the business model of agricultural market-oriented service company is rare. This paper takes B Company as the research object, takes the business model innovation and the agricultural socialization service related theory as the research foundation, uses the business model canvas pest tool and the Porter five force model to face the question to this company. After analyzing the macro environment and industry competition, the paper puts forward the innovative plan and implementation strategy of the company's business model. It is believed that Company B should transform from a comprehensive service provider of rice to a chain platform of integrated services at the county level. Only through constructing rice pest and disease control techniques and products, high yield fertilization techniques and products, and machine and drug control technology, can we build rice pest control techniques and products based on county level. Financial loans, seed purchasing and other internal core resources, integration of county local seedling cultivation, mechanization, machine collection, drying, processing and other external products and services, can achieve the county farmers to provide prenatal, production, postnatal comprehensive service value proposition. The research put forward the concrete comprehensive service idea of company B, including the basic medicine, the mobile medicine, paddy field herbicide, the solution of rice plant protection, and the solution of base fertilizer, tillering fertilizer, topdressing fertilizer, and the solution of rice set meal fertilizer. Products and services, such as specialized anti-bagging and anti-drug services, financial loan services for the commercial credit card industry, seed purchase and other intermediary services, are promoted through the channels of county level service centers, service stations and large Internet growers. Achieve B company business model innovation, promote the development of the company and industry.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.72;F272.3
[Abstract]:There have been many researches on the innovation of business model, but the research on the innovation of the business model of agricultural market-oriented service company is rare. This paper takes B Company as the research object, takes the business model innovation and the agricultural socialization service related theory as the research foundation, uses the business model canvas pest tool and the Porter five force model to face the question to this company. After analyzing the macro environment and industry competition, the paper puts forward the innovative plan and implementation strategy of the company's business model. It is believed that Company B should transform from a comprehensive service provider of rice to a chain platform of integrated services at the county level. Only through constructing rice pest and disease control techniques and products, high yield fertilization techniques and products, and machine and drug control technology, can we build rice pest control techniques and products based on county level. Financial loans, seed purchasing and other internal core resources, integration of county local seedling cultivation, mechanization, machine collection, drying, processing and other external products and services, can achieve the county farmers to provide prenatal, production, postnatal comprehensive service value proposition. The research put forward the concrete comprehensive service idea of company B, including the basic medicine, the mobile medicine, paddy field herbicide, the solution of rice plant protection, and the solution of base fertilizer, tillering fertilizer, topdressing fertilizer, and the solution of rice set meal fertilizer. Products and services, such as specialized anti-bagging and anti-drug services, financial loan services for the commercial credit card industry, seed purchase and other intermediary services, are promoted through the channels of county level service centers, service stations and large Internet growers. Achieve B company business model innovation, promote the development of the company and industry.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.72;F272.3
【相似文献】
相关期刊论文 前10条
1 项兵;;超越科技兴国的思维——商业模式创新[J];销售与市场;2008年16期
2 蔡奇;;以商业模式创新推动转型升级[J];政策w，
本文编号：2231387
本文链接：https://www.wllwen.com/qiyeguanlilunwen/2231387.html
