价值观一致性视角下制造商与经销商间知识转移机制的演进——基于A.O.史密斯公司的案例研究

发布时间：2018-09-12 05:33

【摘要】：制造商与经销商间的知识转移对提高经销商的服务能力和制造商的创新能力具有重要作用。本文基于价值观一致性和关系发展的理论视角,对A.O.史密斯公司与7家经销商知识转移的历程进行案例分析,通过分析价值观一致性对制造商与经销商间知识转移机制的影响作用,构建了制造商与经销商间知识转移机制演化的过程模型。研究发现制造商与经销商间知识转移机制包括三个阶段:制造商向经销商单向知识转移阶段、制造商与经销商双向知识转移阶段、经销商向经销商双向知识转移阶段。同时,价值观一致性在制造商与经销商知识转移机制的演进过程中起到筛选知识转移对象、提高知识转移意愿以及促进知识转移双方关系的作用。
[Abstract]:Knowledge transfer between manufacturer and distributor plays an important role in improving dealer's service ability and manufacturer's innovation ability. Based on the theoretical perspective of the consistency of values and the development of relationships, this paper analyzes A. O. This paper analyzes the process of knowledge transfer between Smith Company and seven dealers, and analyzes the influence of the consistency of values on the knowledge transfer mechanism between manufacturer and dealer. The process model of knowledge transfer mechanism evolution between manufacturer and distributor is constructed. It is found that the mechanism of knowledge transfer between manufacturer and dealer includes three stages: the phase of knowledge transfer from manufacturer to distributor, the phase of two-way knowledge transfer between manufacturer and dealer, and the phase of two-way knowledge transfer from distributor to dealer. At the same time, the consistency of values plays an important role in the evolution of knowledge transfer mechanism between manufacturer and distributor, which plays the role of screening knowledge transfer objects, improving knowledge transfer willingness and promoting the relationship between knowledge transfer and knowledge transfer.
【作者单位】：南京大学商学院;
【基金】：国家自然科学基金面上资助项目(71372027)
【分类号】：F416.6;F274

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