PS公司创业阶段发展战略研究

发布时间：2018-10-17 19:37

【摘要】：近年来,全球生物技术发展迅速,生物产业已经成为新的国民经济支柱和国家战略产业。PS公司作为生物技术公司,在创业阶段迎来了良好的发展机遇,但企业资源有限,市场开拓困难重重,战略研究具有重要的理论价值和实践意义。本文首先运用文献研究法对企业成长以及企业战略管理相关概念和理论进行了分析,并对国内外相关研究现状进行了回顾。其次,采用案例分析法对PS公司的成长经历及其发展现状进行分析,并在此基础上,结合创业阶段的企业成长理论,探讨公司发展过程中所面临的战略管理问题。再次,运用PEST分析以及波特五力模型对PS公司的外部宏观环境和行业环境进行了分析,并对公司内部的资源和能力进行了分析。然后,运用SWOT分析工具综合分析了PS公司面临的外部机会与威胁,内部优势与劣势,提出成长型发展战略作为PS公司必然选择的重要思路,并结合创业阶段的特点构建了公司以技术为核心的“三步走”发展战略。最后,本文制定了公司战略实施的策略,通过聚焦主业塑造品牌,引进人才建设团队,整合资源开拓市场,坚持创新驱动成长等策略来保证公司的总体战略得到有效的实施。本文研究旨在对PS公司的发展提供决策参考,对我国生物技术企业的创业和科学管理提供理论和实践的借鉴。
[Abstract]:In recent years, with the rapid development of global biotechnology, biotechnology industry has become a new pillar of the national economy and national strategic industry. As a biotechnology company, PS Company has welcomed a good development opportunity in the entrepreneurial stage, but the enterprise resources are limited. Market development is difficult, strategic research has important theoretical value and practical significance. Firstly, this paper analyzes the concepts and theories of enterprise growth and enterprise strategic management by using literature research method, and reviews the current research situation at home and abroad. Secondly, using the case analysis method to analyze the growth experience and development status of PS Company, and on this basis, combined with the entrepreneurial stage of enterprise growth theory, to explore the strategic management problems faced in the process of development of the company. Thirdly, the external macro environment and industry environment of PS Company are analyzed by using PEST analysis and Porter's five Force Model, and the internal resources and capabilities of the company are also analyzed. Then, the paper synthetically analyzes the external opportunities and threats, internal advantages and disadvantages faced by PS company by using SWOT analysis tools, and puts forward the important idea of the growth development strategy as the inevitable choice of PS company. Combined with the characteristics of entrepreneurial stage, a three-step development strategy with technology as the core is constructed. Finally, this paper formulates the company strategy implementation strategy, by focusing on the main industry to shape the brand, the introduction of talent building team, the integration of resources to open up the market, adhere to innovation-driven growth strategy to ensure that the company's overall strategy is effectively implemented. The purpose of this study is to provide a reference for the development of PS Company and to provide theoretical and practical reference for the establishment and scientific management of biotechnology enterprises in China.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.72

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