某城市轨道交通设计研究院发展战略研究

发布时间：2018-10-17 22:38

【摘要】：随着我国城市轨道交通建设的蓬勃发展,城市轨道交通工程勘察设计市场竞争也日趋激烈。自上世纪90年代,国内涌现出诸多从事城市轨道交通工程勘察设计企业。中铁咨询城交院作为从事城市轨道交通工程勘察设计的企业之一,在国家宏观经济复杂多变、市场竞争异常激烈的条件下,全面加强经营能力、服务能力、创新能力、队伍能力建设,积极应对,创新管理,实现了规模和效益的逐年大幅增长。但与同行业领先企业对比,中铁咨询城交院仍处于第二梯队,依然存在规模效益不够、技术能力不足,人才队伍不强、发展水平低等问题,需要企业正视发展过程中面临的困难,全力增强企业内功,努力提升市场份额,全面提高发展能力,善抓机遇,敢迎挑战,努力创建具有核心竞争力的一流企业。论文介绍了本研究的背景以及研究目的,概述了目前国内外研究现状。介绍了企业战略管理的意义与制定企业战略的特点,概述了用于制定战略,分析企业外部环境、内部资源与能力优势等所涉及的主要分析工具。论文充分明确了对战略环境的内外部条件进行分析是制定战略的基础或前提,运用PEST分析方法,分析了国家宏观经济政策,并对建设工程行业以及相应的城市轨道交通工程设计咨询进行了环境分析,总结了公司外部环境中的机会与威胁。对目前公司内部资源和竞争能力的优势、劣势进行了仔细的分析。针对内外部环境分析的结果,应用SWOT分析方法,给出SWOT分析矩阵。选择适合当前公司战略制定的策略,确定了发展战略目标,以及制定了具体的战略实施与保障措施。
[Abstract]:With the vigorous development of urban rail transit construction in China, the market competition of urban rail transit engineering survey and design is becoming increasingly fierce. Since the 90's of last century, many enterprises engaged in urban rail transit engineering survey and design have emerged in our country. As one of the enterprises engaged in the investigation and design of urban rail transit engineering, the China Railway Consulting City Traffic Institute, under the condition of complicated and changeable macro economy and fierce market competition, comprehensively strengthens the management ability, service ability and innovation ability. Team capacity building, active response, innovative management, achieved a large increase in scale and efficiency year by year. However, compared with the leading enterprises in the same industry, the China Railway Consulting City Traffic Institute is still in the second echelon, and there are still problems such as insufficient economies of scale, insufficient technical capacity, weak talent force, low level of development, etc. It is necessary for enterprises to face up to the difficulties they face in the process of development, to strengthen their internal work, to promote market share, to improve their development ability, to grasp opportunities, to dare to meet challenges, and to build first-class enterprises with core competitiveness. This paper introduces the background and purpose of this study, and summarizes the current research situation at home and abroad. This paper introduces the significance of enterprise strategic management and the characteristics of formulating enterprise strategy, and summarizes the main analytical tools which are used to formulate strategy, analyze the external environment of enterprise, internal resource and capability advantage, etc. The paper fully defines that the analysis of internal and external conditions of strategic environment is the basis or premise of formulating strategy, and analyzes the national macroeconomic policy by using PEST analysis method. The environmental analysis of the construction engineering industry and the corresponding urban rail transit engineering design consultation is carried out, and the opportunities and threats in the external environment of the company are summarized. The strengths and weaknesses of the company's internal resources and competitiveness are carefully analyzed. According to the results of internal and external environment analysis, the SWOT analysis matrix is given by using SWOT analysis method. The strategies suitable for the current company strategy formulation are selected, the development strategy objectives are determined, and the specific strategy implementation and safeguard measures are formulated.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F272;F426.92

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