辽能风电公司发展战略研究
发布时间：2018-10-24 11:41
【摘要】：随着全球经济的快速发展,能源需求也在迅速增加,能源需求的增长和污染问题的加剧,使得人们开始将目光投向发展可再生能源。风力发电作为一种新型的可再生能源,越来越受到人们的重视,成为国家发展可再生能源的必然选择。辽能风电公司成立还不到四年的时间,由于公司发展刚刚起步,还未形成一套适合公司发展的长期规划,缺乏一定的战略指导。本文的主要目的是从战略角度出发,通过借鉴国内外风电行业发展情况研究,根据辽能风电公司的实际情况,提出公司的战略目标和发展策略,希望能够对公司的发展提供理论依据。首先,本文研究了国内外风电发展现状、风电发展经验并且介绍了风力发电和战略管理的相关概念,为本文的研究奠定了理论基础。其次,运用PEST分析法对风力发电企业的发展状况和辽能风电公司发展的环境进行了分析,分析了公司发展所面临的机遇、威胁以及公司发展自身的优势和劣势,为接下来的战略研究奠定基础。再次,运用SWOT分析模型对公司目前发展战略进行了系统的分析,找出辽能风电公司发展中存在的问题,提出公司发展的战略目标和实施方案。最后,围绕辽能风电公司的具体发展战略目标,从产业规划布局、管控模式、人力资源、财务管理、信息化建设等方面提出了具体的实施建议,对公司发展具有实际指导意义。
[Abstract]:With the rapid development of the global economy, energy demand is also increasing rapidly, energy demand is increasing and pollution problem is worsening, so people begin to pay attention to the development of renewable energy. As a new type of renewable energy, wind power generation has attracted more and more attention and become the inevitable choice for the development of renewable energy in our country. The Lioneng wind power company has been established for less than four years. Because the development of the company is just beginning, it has not formed a set of long-term plan suitable for the development of the company, and lacks certain strategic guidance. The main purpose of this paper is to put forward the strategic objectives and development strategies of Liaoeng Wind Power Company according to the actual situation of Liaoeng Wind Power Company through the study of the development of wind power industry at home and abroad from the strategic point of view. Hope to be able to provide a theoretical basis for the development of the company. First of all, this paper studies the current situation of wind power development at home and abroad, wind power development experience, and introduces the related concepts of wind power generation and strategic management, which lays a theoretical foundation for the research of this paper. Secondly, the paper analyzes the development situation of wind power enterprise and the development environment of Lioneng wind power company by using PEST analysis method, and analyzes the opportunities, threats and advantages and disadvantages of the development of the company. Lay the foundation for the following strategic research. Thirdly, using the SWOT analysis model to analyze the current development strategy of the company systematically, find out the problems in the development of Liaoeng wind power company, put forward the strategic objectives and implementation plan of the development of the company. Finally, according to the specific development strategy goal of Lioneng Wind Power Company, the paper puts forward some practical suggestions from the aspects of industrial planning and layout, management and control mode, human resources, financial management, information construction and so on, which is of practical significance to the development of the company.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.61
[Abstract]:With the rapid development of the global economy, energy demand is also increasing rapidly, energy demand is increasing and pollution problem is worsening, so people begin to pay attention to the development of renewable energy. As a new type of renewable energy, wind power generation has attracted more and more attention and become the inevitable choice for the development of renewable energy in our country. The Lioneng wind power company has been established for less than four years. Because the development of the company is just beginning, it has not formed a set of long-term plan suitable for the development of the company, and lacks certain strategic guidance. The main purpose of this paper is to put forward the strategic objectives and development strategies of Liaoeng Wind Power Company according to the actual situation of Liaoeng Wind Power Company through the study of the development of wind power industry at home and abroad from the strategic point of view. Hope to be able to provide a theoretical basis for the development of the company. First of all, this paper studies the current situation of wind power development at home and abroad, wind power development experience, and introduces the related concepts of wind power generation and strategic management, which lays a theoretical foundation for the research of this paper. Secondly, the paper analyzes the development situation of wind power enterprise and the development environment of Lioneng wind power company by using PEST analysis method, and analyzes the opportunities, threats and advantages and disadvantages of the development of the company. Lay the foundation for the following strategic research. Thirdly, using the SWOT analysis model to analyze the current development strategy of the company systematically, find out the problems in the development of Liaoeng wind power company, put forward the strategic objectives and implementation plan of the development of the company. Finally, according to the specific development strategy goal of Lioneng Wind Power Company, the paper puts forward some practical suggestions from the aspects of industrial planning and layout, management and control mode, human resources, financial management, information construction and so on, which is of practical significance to the development of the company.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.61
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