国电靖远发电有限公司竞争战略研究

发布时间：2018-10-24 22:57

【摘要】：战略管理是现代企业管理的重要手段之一,企业越来越重视该方面的工作。近两年来,五大发电集团纷纷提出了转型发展的口号,而转型升级首要工作就是开展战略管理。电力行业在能源行业中占有重要位置,使用科学的研究工具分析企业的竞争战略兼具学术性和实用性。目前,甘肃省省内火电企业制定竞争战略的并不多,多数企业出现了经营模式趋同的现象,这一现状使得战略研究变得尤为迫切。本文以国电靖远为主要研究对象,战略管理为主要内容,包括选题的研究背景及目的、论文相关理论介绍、企业外部机会威胁分析、内部优势劣势分析、战略选择、战略实施及评价等六大部分。通过国电靖远内外部环境、企业价值链的全面研究,进一步明确国电靖远目前的竞争地位。论文剖析了国电靖远竞争力不强的主要原因,依此制定出具体战略,并将其分解成MATCH,细化了具体实施措施,使用BSC工具建立了战略的评价体系。通过上述措施,希望企业能够成为超过行业平均盈利水平的优秀企业。最后,论文对制定的相关战略进行总结评价,并提出了不足和改进之处。
[Abstract]:Strategic management is one of the important means of modern enterprise management, and enterprises pay more and more attention to this aspect. In the past two years, five power generation groups have put forward the slogan of transformation and development, and the most important task of transformation and upgrading is to carry out strategic management. The electric power industry occupies an important position in the energy industry. It is academic and practical to use scientific research tools to analyze the competitive strategy of enterprises. At present, there are not many thermal power enterprises in Gansu province to formulate competitive strategy, most enterprises have appeared the phenomenon of convergence of business models, which makes the strategic research become particularly urgent. This paper takes Jingyuan of Guodian as the main research object, strategic management as the main content, including the research background and purpose of the topic, the related theory introduction of the paper, the analysis of the external opportunity threat of the enterprise, the analysis of the internal advantage and disadvantage, the strategic choice. Strategy implementation and evaluation are six parts. Through the comprehensive study of the internal and external environment of Jingyuan and the value chain of the enterprise, the present competitive position of Jingyuan is further clarified. This paper analyzes the main reasons why Jingyuan's competitiveness is not strong, and formulates the specific strategy according to this, and decomposes it into MATCH, to refine the concrete implementation measures. The evaluation system of the strategy is established by using BSC tools. Through the above measures, I hope that the enterprise can become more than the industry average profit level of excellent enterprises. Finally, the paper summarizes and evaluates the related strategies, and points out the shortcomings and improvements.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.61;F272

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