兖州煤业有限公司持续竞争优势构建研究

发布时间：2018-10-31 09:24

【摘要】：作为国民经济的重要组成部分,煤炭行业对我国经济、社会的可持续发展具有不可替代的作用。目前,随着世界经济及能源产业环境的变化,我国煤炭企业面临严峻的挑战,例如行业竞争日趋激烈、环境污染、区位优势严重削弱、企业利润下降等,如何在这样的环境中保持长久的持续竞争优势,实现自身的可持续发展是每个企业必须考虑的问题。兖州煤业股份有限公司作为我国重要的煤炭生产企业,在煤炭能源领域的经济发展中发挥了重要作用。近年来企业虽然加强了战略管理的研究和应用,但目前仍面临着一系列问题,表现在企业环境污染问题、利润下降、产业链简单、产品初级、组织人员结构问题、资源整合问题以及技术和业务落后问题等,究其深处,这些问题的产生与公司缺乏可持续的竞争优势密不可分。因此企业只有构建真正可持续的竞争优势,才能解决公司面临的一系列问题并实现企业可持续发展。本文从企业角度出发,分析了企业发展现状,构建了适合企业发展的持续竞争优势,对煤炭行业及兖州煤业有限公司的发展具有重要意义。首先,论文在能源产业正在慢慢深度转型、行业内部竞争越来越激烈导致原有的区位优势不断被削弱、我国传统能源产业发展空间日趋收窄、环境整治问题等背景出发,提出了煤炭企业构建持续竞争优势的急迫性。通过文献研究法、调查法以充州煤业有限公司为例对煤炭企业所处的环境、兖州煤业有限公司优劣势进行了详细的分析。在对企业及环境概况了解的基础上,提出了兖州煤业有限公司在目前经济环境下和未来发展趋势中的持续竞争优势的构建方法：发挥企业战略优势、进行企业资源整合、提高组织动态能力、推进企业价值创新,并从转变企业发展战略、增强组织动态能力、提高企业资源整合能力以及建设价值创新型组织等方面探讨了契合兖州煤业有限公司发展的持续竞争优势实施方案,对企业持续长远发展具有重要意义。文章包含了7个部分：本文共分为七个部分：第一部分是绪论,包含研究背景、研究意义,研究框架和研究方法以及创新点。第二部分是相关理论基础,对企业持续竞争优势的内涵、特征、来源等相关研究进行了分析。第三部分是针对兖州煤业有限公司外部环境进行PEST分析和五力模型分析,同时进行SWOT分析,指出兖州煤业有限公司目前所处环境的复杂性和动态性。第四部分是基于持续竞争优势理论和特征对兖州煤业有限公司目前的持续竞争优势的现状进行了分析与总结,并在此基础上分析了构建持续竞争优势的必要性和重要性。第五部分是在分析的基础上,提出了兖州煤业有限公司持续竞争优势的构建策略。第六部分是兖州煤业有限公司持续竞争优势构建方案的实施,根据兖州煤业有限公司具体状况进行分析并给出实施策略。第七部分为总结与展望。
[Abstract]:As an important part of the national economy, the coal industry plays an irreplaceable role in the sustainable development of our economy and society. At present, with the changes of the world economy and the environment of energy industry, our coal enterprises are facing severe challenges, such as the increasingly fierce competition in the industry, environmental pollution, the serious weakening of the location advantage, the decline of the profits of the enterprises, and so on. How to maintain lasting competitive advantage and realize sustainable development in such an environment is a problem that every enterprise must consider. Yanzhou Coal Industry Co., Ltd. as an important coal production enterprise in China, has played an important role in the economic development of coal energy field. In recent years, although enterprises have strengthened the research and application of strategic management, they are still faced with a series of problems, such as the environmental pollution of enterprises, the decline of profits, the simple industrial chain, the primary products and the organizational personnel structure. The problems of resource integration and technical and business backwardness are closely related to the lack of sustainable competitive advantage. Therefore, enterprises can solve a series of problems and realize the sustainable development of enterprises only by constructing a truly sustainable competitive advantage. From the angle of enterprise, this paper analyzes the present situation of enterprise development, and constructs a sustainable competitive advantage suitable for enterprise development, which is of great significance to the development of coal industry and Yanzhou Coal Industry Co., Ltd. First of all, the paper is slowly and deeply transforming the energy industry, and the competition within the industry is becoming more and more intense, which leads to the weakening of the original location advantage, the narrowing of the development space of the traditional energy industry in our country, and the environmental problems. The urgency of constructing sustainable competitive advantage of coal enterprises is put forward. Through the method of literature research, the author takes Chong Zhou Coal Industry Co., Ltd as an example to analyze the environment of coal enterprises and the advantages and disadvantages of Yanzhou Coal Industry Co., Ltd. in detail. Based on the understanding of the enterprise and the environment, this paper puts forward the construction method of the sustainable competitive advantage of Yanzhou Coal Industry Co., Ltd in the current economic environment and in the future development trend: bring into play the strategic advantage of the enterprise and integrate the enterprise resources. Improve the dynamic ability of the organization, promote the innovation of enterprise value, change the development strategy of the enterprise, strengthen the dynamic ability of the organization, This paper discusses the implementation scheme of sustainable competitive advantage for Yanzhou Coal Industry Co., Ltd., from the aspects of improving the ability of enterprise resource integration and building value innovative organization, which is of great significance to the sustainable long-term development of the enterprise. This paper is divided into seven parts: the first part is the introduction, including the research background, research significance, research framework and research methods, as well as innovation. The second part is the relevant theoretical basis, and analyzes the connotation, characteristics and sources of sustainable competitive advantage of enterprises. The third part is to analyze the external environment of Yanzhou Coal Industry Co., Ltd. With PEST and five Force Model, and SWOT analysis, pointing out the complexity and dynamic of the environment of Yanzhou Coal Industry Co., Ltd. The fourth part is based on the sustainable competitive advantage theory and characteristics of Yanzhou Coal Industry Co., Ltd. to analyze and summarize the current situation of sustainable competitive advantage, and on the basis of this analysis of the necessity and importance of building sustainable competitive advantage. The fifth part is on the basis of analysis, put forward the construction strategy of Yanzhou Coal Industry Co., Ltd. The sixth part is the implementation of Yanzhou Coal Industry Co., Ltd.'s sustainable competitive advantage construction scheme, according to Yanzhou Coal Industry Co., Ltd. The seventh part is the summary and prospect.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.21

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