云南普洱茶出口贸易存在的问题及对策分析
发布时间：2018-11-11 20:33
【摘要】：通过对普洱茶在国际市场的销售价格进行比较后发现,影响该茶叶出口贸易质量的因素还应将普洱茶的供应商结构,以及在国际市场上的竞争结构纳入到问题的讨论视野之中。通过梳理出三个方面的问题,以及在问题导向下所建立起的分析框架,本文提出了5个方面的对策:加强普洱茶的品牌建设、完善普洱茶的售后服务、建立协调厂商出口机制、组建区域性的集团公司、开发O2O国际销售模式。
[Abstract]:By comparing the selling price of Pu'er tea in the international market, it is found that the factors affecting the quality of the tea export trade should also include the supplier structure of Pu'er tea and the competitive structure in the international market into the discussion of the problems. Through combing out three aspects of the problems and the analysis frame established under the guidance of the problem, this paper puts forward five countermeasures: strengthening the brand construction of Pu'er tea, perfecting the after-sales service of Pu'er tea, and establishing the coordinated export mechanism of the manufacturer. Set up regional group companies and develop O 2 O international sales model.
【作者单位】： 长春科技学院;
【分类号】：F426.82;F752.62
[Abstract]:By comparing the selling price of Pu'er tea in the international market, it is found that the factors affecting the quality of the tea export trade should also include the supplier structure of Pu'er tea and the competitive structure in the international market into the discussion of the problems. Through combing out three aspects of the problems and the analysis frame established under the guidance of the problem, this paper puts forward five countermeasures: strengthening the brand construction of Pu'er tea, perfecting the after-sales service of Pu'er tea, and establishing the coordinated export mechanism of the manufacturer. Set up regional group companies and develop O 2 O international sales model.
【作者单位】： 长春科技学院;
【分类号】：F426.82;F752.62
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