D服装加工贸易企业竞争战略研究
发布时间：2018-11-16 17:38
【摘要】：服装加工是中国传统产业,由于廉价的劳动力优势,具有较强的国际竞争力。改革开放三十多年来,中国的服装加工贸易取得了前所未有的发展。伴随着全球经济的飞速发展和现代企业结构的转型升级,D服装加工贸易企业的经营发展也受得了前所未有的冲击。原有的以低劳动力成本带来的低附加值服装产品已很难适应现代服装企业的发展需要了。服装产业结构的优化和加工贸易的转型升级已成为当务之急。服装加工贸易行业在我国具有举足轻重的地位,它促成了我国在世界服装生产和消费领域的市场规模都是巨大的。本文采用理论与实例相结合的研究方法,对服装加工贸易企业竞争战略进行研究。通过PEST分析和应用SWOT模型理论对服装加工企业的内部资源、外部环境及自身的优劣势进行分析,并结合企业自身特点,为企业规划出战略目标和战略思想,制定公司的整体战略和战略实施重点,设计符合本企业的经营管理模式和产业结构升级战略,使之符合国际服装贸易市场的需求。本企业现状是中国服装加工行业的缩影,目前中国的服装加工行业面临着全面的转型升级,希望通过对现有服装贸易加工企业的竞争战略研究,使我国服装加工贸易的转型升级的最终目标得以实现。
[Abstract]:Garment processing is China's traditional industry, because of the advantage of cheap labor, has a strong international competitiveness. Over 30 years of reform and opening up, China's garment processing trade has made unprecedented development. With the rapid development of the global economy and the transformation and upgrading of the modern enterprise structure, the management and development of D garment processing trade enterprises have also suffered an unprecedented impact. The original low added-value garment products brought by low labor cost have been difficult to adapt to the development of modern garment enterprises. The optimization of garment industry structure and the transformation and upgrading of processing trade have become urgent affairs. Garment processing trade plays an important role in our country. It promotes the market scale of our country in the world clothing production and consumption field is huge. This paper studies the competitive strategy of garment processing trade enterprises by combining theory with examples. Through the analysis of PEST and the application of SWOT model theory, this paper analyzes the internal resources, external environment and advantages and disadvantages of garment processing enterprises, and combines the characteristics of the enterprises to plan the strategic objectives and strategic ideas for the enterprises. Formulate the company's overall strategy and strategic implementation focus, design in line with the enterprise's management model and industrial structure upgrading strategy, so as to meet the needs of the international clothing trade market. The present situation of this enterprise is the epitome of China's garment processing industry. At present, China's garment processing industry is facing a comprehensive transformation and upgrading, hoping to study the competitive strategy of the existing garment trade processing enterprises. So that the final goal of the transformation and upgrading of China's garment processing trade can be achieved.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.86;F271
[Abstract]:Garment processing is China's traditional industry, because of the advantage of cheap labor, has a strong international competitiveness. Over 30 years of reform and opening up, China's garment processing trade has made unprecedented development. With the rapid development of the global economy and the transformation and upgrading of the modern enterprise structure, the management and development of D garment processing trade enterprises have also suffered an unprecedented impact. The original low added-value garment products brought by low labor cost have been difficult to adapt to the development of modern garment enterprises. The optimization of garment industry structure and the transformation and upgrading of processing trade have become urgent affairs. Garment processing trade plays an important role in our country. It promotes the market scale of our country in the world clothing production and consumption field is huge. This paper studies the competitive strategy of garment processing trade enterprises by combining theory with examples. Through the analysis of PEST and the application of SWOT model theory, this paper analyzes the internal resources, external environment and advantages and disadvantages of garment processing enterprises, and combines the characteristics of the enterprises to plan the strategic objectives and strategic ideas for the enterprises. Formulate the company's overall strategy and strategic implementation focus, design in line with the enterprise's management model and industrial structure upgrading strategy, so as to meet the needs of the international clothing trade market. The present situation of this enterprise is the epitome of China's garment processing industry. At present, China's garment processing industry is facing a comprehensive transformation and upgrading, hoping to study the competitive strategy of the existing garment trade processing enterprises. So that the final goal of the transformation and upgrading of China's garment processing trade can be achieved.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.86;F271
【参考文献】
相关期刊论文 前10条
1 高越;;产品内分工与我国加工贸易的结构升级[J];对外经贸实务;2006年02期
2 张颖;张v，
本文编号：2336178
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