体育用品企业成长性评价指标体系构建及其实证研究

发布时间：2018-12-14 12:35

【摘要】：本文基于结构方程模型方法,对体育用品企业成长性评价指标体系进行设计和实证研究,并对中国大陆安踏体育、李宁、特步国际等19家体育用品上市企业各项指标体系进行得分计算和排名。结果显示:在体育用品企业成长性方面,宝胜国际、中国动向和安踏体育在2009—2013年五年内始终处于前四名之内,且在成长性得分方面也显著高于其他体育用品企业;从体育用品企业动态成长分析看,样本体育用品企业中稳定增长型有宝胜国际、安踏体育、喜得龙、青岛双星、特步国际、富贵鸟、泰亚股份和鳄莱特8家企业,波动增长型有星泉鞋业和中体产业2家企业,平稳负增长型有361度、匹克国际、喜得狼、探路者、美克国际和飞客国际6家企业,波动负增长型有中国动向、李宁和中体国际3家企业。
[Abstract]:Based on the structural equation model method, this paper designs and empirically studies the evaluation index system of the growth of sporting goods enterprises, and gives an empirical study on Anta Sports, Li Ning, mainland China. Special step International and other 19 sporting goods listed enterprises each index system score calculation and ranking. The results show that Baosheng International, China trend and Anta Sports are always within the top four in the five years from 2009 to 2013, and the growth score is significantly higher than that of other sports goods enterprises. From the dynamic growth analysis of sporting goods enterprises, the stable growth types of the sample sporting goods enterprises are Baosheng International, Anta Sports, Xidelong, Qingdao double Star, Special step International, Fugui Bird, Taiya shares and alligator Wright. There are two enterprises in the fluctuating growth type: Xingquan Shoe Industry and Central Sports Industry, with a steady negative growth of 361 degrees, Peak International, Hyde Wolf, Pathfinder, Merck International and Feike International six enterprises, and fluctuating negative growth type with China trend. Li Ning and Zhongtai International 3 enterprises.
【作者单位】：华侨大学体育学院;华侨大学工商管理学院;
【基金】：国家社科基金项目“中国体育用品上市公司成长性评价与预测研究”(16BTY053)的资助
【分类号】：F426.86

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