基于客户体验的男装衬衣定制模式研究

发布时间：2019-01-18 11:15

【摘要】：目前,男装时尚化和个性化明显缺失,以搭配(利用衬衣、西装等)创造时尚风格和着装个性为出发点进行款式定制是一个可行的应对方案。另一方面,消费者越来越不满足于单纯的物质消费,而追求个性有新意的体验消费。笔者的课题研究是与企业的一项开发课题结合在一起的。饭岛服饰(天津)有限公司是一家以衬衣的加工、生产为主要业务的外贸加工型企业,该企业属于传统型服装企业。基于企业发展的需要,设立了“传统生产型企业转型升级”的课题,笔者作为该课题的主要成员,重点负责结合企业优势,发挥企业所长,给企业提供一套可实施的男装衬衣定制方案。本文共分为六个部分：第一章为绪论,主要介绍当今国内外的男装定制市场及发展趋势,其次分析企业各项因素。第二章具体介绍具有代表性的几种男装定制模式,通过对比分析等论证基于客户体验的男装衬衣定制模式是适合企业转型升级的一个可行方案。第三章通过对男装衬衣流行趋势和市场空白的研究,主要包括男衬衣的市场概况、男装其他品类流行研究、消费者分析、男衬衣发展趋势这几方面,为男装衬衣定制模式的创新奠定基础。第四章重点对男装衬衣定制新模式进行系统的阐述,并提出了本文重要的观点,即从衬衣与男士形象关系的角度来分析、提炼衬衣的文化价值、时尚价值和个性化价值,使定制成为有内涵的形象设计过程。此外,围绕男装基本品类并结合市场流行,研究符合消费者需求的风格类型,提出了几种原创并可以推行的风格类型,进而论证了款式与形象的关系并提出了相应的衬衣定制方案。第五章即是对定制店运营的完整规划,包括定制店的空间规划,工作人员设置,定制流程等,都做了明确的内容表述。对企业及多名业内专家的意见进行了汇总,将其作为专家对该模式的论证结论。第六章对本文的主要成果进行了归纳总结,并提出了不足之处,旨在使该方案得到进一步的完善和验证。
[Abstract]:At present, men's fashion and individuation are obviously missing. It is a feasible solution to create fashion style and dress personality by collocation (using shirts, suits, etc.). On the other hand, consumers are less and less satisfied with pure material consumption, and pursue individualized experience consumption. The author's research is combined with an enterprise development project. Fandao dress (Tianjin) Co., Ltd is a foreign trade processing enterprise with shirt processing and production as its main business, which is a traditional garment enterprise. Based on the needs of enterprise development, the author has set up the task of "Transformation and upgrading of traditional productive Enterprises". As the main member of the project, the author is responsible for combining the advantages of enterprises and giving full play to the advantages of enterprises. To provide enterprises with a set of men's shirts can be implemented customized program. This paper is divided into six parts: the first chapter is the introduction, mainly introduces the domestic and foreign men's custom market and the development trend, and then analyzes the various factors of the enterprise. The second chapter introduces several representative men's fashion customization models, and proves that the men's shirt customization model based on customer experience is a feasible scheme for enterprise transformation and upgrading through comparative analysis. The third chapter through the men's shirt fashion trend and the market blank research, mainly includes the men's shirt market survey, the men's clothing other category popular research, the consumer analysis, the men's shirt development tendency these several aspects, For men's shirt customization model innovation laid the foundation. The fourth chapter focuses on the systematic elaboration of the new pattern of men's shirt customization, and puts forward some important points of view in this paper, that is, from the angle of the relationship between shirt and men's image, to refine the cultural value, fashion value and individualized value of shirt. Make custom become the image design process with connotation. In addition, according to the basic category of men's wear and the popularity of the market, this paper studies the style types that meet the needs of consumers, and puts forward several types of styles that are original and can be promoted. Furthermore, the relationship between style and image is demonstrated and the corresponding shirt customization scheme is put forward. The fifth chapter is the complete planning of the operation of the custom shop, including the space planning of the custom shop, the staff setting, the customization process, and so on, all have made the explicit content expression. The opinions of the enterprise and several industry experts are summarized as the expert's argumentation conclusion on this model. In chapter 6, the main achievements of this paper are summarized, and the shortcomings are pointed out in order to make the scheme more perfect and verified.
【学位授予单位】：天津工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.86;TS941.2;F274

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