中海油惠州炼化公司发展战略研究

发布时间：2019-01-26 21:11

【摘要】：随着中国经济的持续快速发展,炼化产品的需求日益增加,这将使我国的炼化企业面临很好的发展机遇,但同时,在全球经济一体化进程过程中,近年也受到全球经济增长放缓的影响,市场需求下滑,造成炼化产品价格的下滑,加大了我国炼化企业的竞争和经营风险。在这样的国际环境下,我国炼化企业的管理层应提高认识,站在战略发展的高度,冲破传统经营体制的束缚,着手于每个环节,采取相关方案,有效降低成本,增强我国炼化企业的国际竞争力。中海油惠州炼化公司作为中国海洋石油总公司旗下的分公司,位于整个石油产业链的中下游,这对整个中国海油来说有着极为重要的战略意义。随着2015年中海油总公司炼化产业重组方案的进一步实施,炼化公司惠州一体化基地将初步形成,企业在未来的发展道路上仍然面临着许多亟待解决的问题,值得我们进一步研究与探讨。本论文首先分析了中海油惠州炼化公司的内部环境,找准自身优势和弱点；其次,采用当前国际上运用广泛的PEST分析法对企业所处的外部宏观环境进行分析,还分析了国内外炼化行业发展现状、发展趋势以及公司所处的竞争环境；紧接着,对中海油惠州炼化公司进行SWOT分析,建立了内外部因素评价矩阵,采用SPACE、SWOT、IE三种战略分析工具构建备选战略方案,并进行战略匹配与抉择,最终确定中海油惠州炼化公司包含总体战略、竞争战略在内的发展战略；最终,本文还依据企业的现状和实际情况,提出战略保障措施、战略实施的风险防范措施以及战略控制措施来保障发展战略的有效实施。
[Abstract]:With the sustained and rapid development of Chinese economy, the demand for refining and chemical products is increasing day by day, which will make the refining and chemical enterprises of our country face very good development opportunities, but at the same time, in the process of global economic integration, In recent years, the global economic growth has also slowed, market demand has fallen, resulting in a decline in the prices of refined and chemical products, increasing the competition and business risks of Chinese refining and chemical enterprises. In such an international environment, the management of Chinese refining and chemical enterprises should raise their awareness, stand at the height of strategic development, break through the shackles of the traditional management system, proceed to each link, adopt relevant plans, and effectively reduce costs. Enhance the international competitiveness of Chinese refining and chemical enterprises. CNOOC Huizhou Refining and Chemical Company, as a subsidiary of CNOOC, is located in the middle and lower reaches of the whole oil industry chain, which is of great strategic significance to the whole CNOOC. With the further implementation of the plan for the restructuring of the refining and chemical industry of CNOOC in 2015, the Huizhou integration base of the refining and chemical company will initially be formed, and the enterprises are still facing many problems to be solved in the future development path. It is worth our further study and discussion. This paper first analyzes the internal environment of CNOOC Huizhou Refining and Chemical Company, and finds out its own strengths and weaknesses. Secondly, the paper analyzes the external macro environment of the enterprise by using the PEST analysis method in the world, and analyzes the present situation, the development trend and the competitive environment of the refining and chemical industry at home and abroad. Then, the SWOT analysis of CNOOC Huizhou Refining and Chemical Company is carried out, and the evaluation matrix of internal and external factors is established. The three strategic analysis tools of SPACE,SWOT,IE are used to construct the alternative strategic plan, and the strategic matching and choice are carried out. Finally determine the CNOOC Huizhou refining and chemical company including the overall strategy competitive strategy including the development strategy; Finally, according to the current situation and the actual situation of the enterprise, this paper puts forward the strategic safeguard measures, the risk prevention measures of the strategic implementation and the strategic control measures to ensure the effective implementation of the development strategy.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F272;F426.72

【相似文献】