国家天然气价格改革背景下城市燃气企业经营策略分析

发布时间：2019-02-11 15:00

【摘要】：随着国家天然气价格改革工作的深化推进,天然气作为清洁能源在国民经济和社会生活中将日益凸显其重要性。在国内城市燃气行业竞争日趋激烈和行业渐趋集中的现状下,城市燃气企业如何在激烈的竞争中进一步扩大市场份额,提升服务水平和经济效益,在竞争中立于不败之地,是各大城市燃气运营商亟需解决的问题。本论文通过对天然气价格改革背景、目的和趋势进行介绍分析,展示了国家天然气价改的目标和意义,即为了实现对天然气等清洁能源的利用和发展,保护大气环境、改善国家一次能源使用结构,实现国民经济可持续、稳定健康发展,避免管网的自然垄断带来的垄断暴利,实现“两头放开,管住中间”的天然气价格市场化的终极目标。然后通过对城市燃气行业发展现状及竞争状况介绍,结合华润燃气集团运营管理实践和相关案例,以四大关键经营策略为基础进行分析,气源争取(适时进入上游天然气勘探开发领域,参与中游长输管线建设,发挥全国性城市燃气运营商协同效应,争取多气源供给,保障城市燃气企业供气来源)、替代能源竞争(自主技术创新,积极应对来自替代能源的竞争,实现天然气的推广使用)、市场拓展(不断提升城市燃气企业管理服务水平,拓展工商用户市场,提升企业管理水平和盈利能力)和工程造价(通过对城市燃气企业关键管理主题——工程成本控制,实现精益化管理,提升城市燃气企业管理水平和经营效率,从内部夯实基本功),力争为城市燃气企业经营发展提供经验借鉴和经营策略,在天然气价格改革的大势中争取有利地位。
[Abstract]:With the deepening of national natural gas price reform, natural gas as a clean energy in the national economy and social life will increasingly highlight its importance. Under the situation that the competition of the domestic city gas industry is becoming more and more intense and the industry is gradually concentrating, how to further expand the market share in the fierce competition, improve the service level and economic benefit, and remain invincible in the competition, Gas operators in major cities need to solve the problem. Through the introduction and analysis of the background, purpose and trend of natural gas price reform, this paper shows the goal and significance of national natural gas price reform, that is, to realize the utilization and development of clean energy such as natural gas, and to protect the atmospheric environment. To improve the national primary energy use structure, to realize the sustainable and healthy development of the national economy, to avoid the monopoly windfall brought by the natural monopoly of the pipe network, and to realize the ultimate goal of the marketization of the natural gas price of "liberalizing at both ends and keeping control in the middle". Then through the introduction of the current situation and competition of urban gas industry, combined with the operation and management practice of China Resources Gas Group and related cases, based on the four key business strategies for analysis, To strive for gas sources (entering the field of gas exploration and development upstream in due course, participating in the construction of long-distance pipelines in the middle reaches, bringing into full play the synergistic effect of national urban gas operators, striving for multi-source supply and ensuring the supply of gas to urban gas enterprises), Alternative energy competition (independent technology innovation, positive response to the competition from alternative energy, the promotion of natural gas use), market expansion (constantly improve the level of urban gas enterprise management services, expand the market for industrial and commercial users, Improve enterprise management level and profitability) and project cost (through the key management theme of urban gas enterprises-engineering cost control, to achieve lean management, improve the management level of urban gas enterprises and operational efficiency, In order to provide the experience and strategy for the management and development of urban gas enterprises, and to strive for a favorable position in the trend of natural gas price reform.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.3;F426.22

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