信阳居民酸奶消费行为及其影响因素分析
发布时间：2019-05-03 17:59
【摘要】：基于信阳消费者对酸奶的消费意愿的调研资料,分析了消费者对酸奶的消费意愿及其影响因素。结果表明,有68.3%的人喜欢喝酸奶,42.6%的人喜欢晚上喝酸奶,饮用人群中儿童和青少年各占1/3,78.5%的人月均酸奶消费支出在100元以下,74.8%的人喜欢到超市购买酸奶,选择的主要品牌是蒙牛和伊利,原味纯酸奶比较受欢迎,其中65.8%的人选择利乐盒装酸奶,45.4%的人购买酸奶时受电视广告的影响,51.2%的人超市购买酸奶时喜欢商家附赠小物品。通过分析可以很清楚的知道消费者的喜好,以便于扩大消费市场,同时更好的满足广大消费者。
[Abstract]:Based on the investigation data of consumers' willingness to consume yoghurt, this paper analyzes consumers' willingness to consume yogurt and its influencing factors. The results showed that 68.3% of the people liked to drink yogurt, 42.6% liked to drink yoghurt at night, and 78.5% of the people consumed yogurt less than 100 yuan per month. 74.8% of people like to go to the supermarket to buy yogurt, the main brand choice is Mengniu and Yili, the original taste of pure yogurt is more popular, among them 65.8% choose Lilo box yoghurt. 45.4% of people buy yoghurt by TV ads, 51.2% of supermarkets like to buy yogurt with small items. Through the analysis, we can clearly know the consumer preferences, in order to expand the consumer market, and better meet the majority of consumers.
【作者单位】： 信阳师范学院生命科学学院;信阳农林学院食品学院;
【基金】：信阳师范学院青年骨干教师资助计划项目
【分类号】：F713.55;F426.82
[Abstract]:Based on the investigation data of consumers' willingness to consume yoghurt, this paper analyzes consumers' willingness to consume yogurt and its influencing factors. The results showed that 68.3% of the people liked to drink yogurt, 42.6% liked to drink yoghurt at night, and 78.5% of the people consumed yogurt less than 100 yuan per month. 74.8% of people like to go to the supermarket to buy yogurt, the main brand choice is Mengniu and Yili, the original taste of pure yogurt is more popular, among them 65.8% choose Lilo box yoghurt. 45.4% of people buy yoghurt by TV ads, 51.2% of supermarkets like to buy yogurt with small items. Through the analysis, we can clearly know the consumer preferences, in order to expand the consumer market, and better meet the majority of consumers.
【作者单位】： 信阳师范学院生命科学学院;信阳农林学院食品学院;
【基金】：信阳师范学院青年骨干教师资助计划项目
【分类号】：F713.55;F426.82
【相似文献】
相关期刊论文 前10条
1 姚光裕;2010年世界林产品消费状况预测[J];造纸信息;2003年04期
2 ;2006年欧盟国家食品消费状况[J];食品科技;2007年04期
3 王孝峰;对我国硫酸钾生产发展的看法[J];化工技术经济;1995年04期
4 郑宇R，
本文编号：2469125
本文链接：https://www.wllwen.com/qiyeguanlilunwen/2469125.html
