A汽车电子有限公司发展战略研究
发布时间：2019-05-09 19:23
【摘要】：伴随着中国经济的快速增长和居民消费能力的提升,中国逐步成为全球知名汽车市场,国际汽车厂商本土化进程也随之而来,中国汽车市场和产业也慢慢与国际接轨,而中国也渐渐成为汽车的第一大潜力市场。在汽车产业发展和带动下,汽车电子市场迎头赶上,在国产轿车全面快速发展的同时,相关汽车电子产品市场也开始兴起。预计未来几年,会有众多适应汽车发展的电子产品被植入国产汽车中,而各汽车厂商的电子竞赛也将愈演愈烈。在汽车电子产品应用初期,主要集中在动力控制和安全领域,随着当今消费者对汽车的要求不断变化发展,大量用于舒适、娱乐的车身、车载电子也被应用到传统汽车及新能源汽车中去,且市场发展潜力巨大。市场环境复杂,机会和威胁并存,所处汽车电子行业的企业将怎么面对,如何制定公司发展战略是当前汽车电子公司急需研究和解决的问题。这篇文章是针对具有多年汽车电子行业背景的A汽车电子有限公司的一个战略发展案例研究。通过利用所学知识与战略管理的理论研究方法相结合,SWOT分析公司面临的优势和劣势,机会和威胁并进行深入的研究,提出适合公司发展的战略解决方案和实施方法。为公司能够腾飞发展提供一些参考,使公司在众多汽车电子公司中脱颖而出,迅速成为行业领军企业。
[Abstract]:With the rapid growth of China's economy and the improvement of residents' consumption ability, China has gradually become a well-known global automobile market, and the process of localization of international automobile manufacturers has also followed, and the Chinese automobile market and industry have slowly been in line with the international standards. And China has gradually become the largest potential market for cars. With the development and promotion of the automobile industry, the automobile electronic market is catching up with each other. While the domestic cars are developing rapidly, the related automobile electronic products market is also beginning to rise. It is expected that in the next few years, a large number of electronics suitable for the development of cars will be embedded in domestic cars, and the electronic competitions of automakers will intensify. At the beginning of the application of automobile electronic products, it mainly focused on the field of power control and safety. With the continuous change and development of consumers' requirements for cars, a large number of bodies are used for comfort and entertainment. Vehicle electronics are also used in traditional cars and new energy vehicles, and the market has great potential. The market environment is complex, opportunities and threats coexist, how will the automobile electronics industry enterprises face, how to formulate the company development strategy is the current automotive electronics companies need to study and solve the problem. This article is a strategic development case study of A Automotive Electronics Co., Ltd., which has many years of background in automobile electronics industry. By combining the knowledge learned with the theoretical research method of strategic management, SWOT analyzes the advantages and disadvantages, opportunities and threats faced by the company and makes in-depth research, and puts forward the strategic solutions and implementation methods suitable for the development of the company. For the company can take off to provide some reference, so that the company in many automotive electronics companies stand out, quickly become an industry leader.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.471
本文编号：2473022
[Abstract]:With the rapid growth of China's economy and the improvement of residents' consumption ability, China has gradually become a well-known global automobile market, and the process of localization of international automobile manufacturers has also followed, and the Chinese automobile market and industry have slowly been in line with the international standards. And China has gradually become the largest potential market for cars. With the development and promotion of the automobile industry, the automobile electronic market is catching up with each other. While the domestic cars are developing rapidly, the related automobile electronic products market is also beginning to rise. It is expected that in the next few years, a large number of electronics suitable for the development of cars will be embedded in domestic cars, and the electronic competitions of automakers will intensify. At the beginning of the application of automobile electronic products, it mainly focused on the field of power control and safety. With the continuous change and development of consumers' requirements for cars, a large number of bodies are used for comfort and entertainment. Vehicle electronics are also used in traditional cars and new energy vehicles, and the market has great potential. The market environment is complex, opportunities and threats coexist, how will the automobile electronics industry enterprises face, how to formulate the company development strategy is the current automotive electronics companies need to study and solve the problem. This article is a strategic development case study of A Automotive Electronics Co., Ltd., which has many years of background in automobile electronics industry. By combining the knowledge learned with the theoretical research method of strategic management, SWOT analyzes the advantages and disadvantages, opportunities and threats faced by the company and makes in-depth research, and puts forward the strategic solutions and implementation methods suitable for the development of the company. For the company can take off to provide some reference, so that the company in many automotive electronics companies stand out, quickly become an industry leader.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.471
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2 师东菊;安祥林;赵兴艳;;企业战略成本管理中存在的问题及策略研究[J];中国科技信息;2007年02期
，本文编号：2473022
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