天津市居民绿色食品消费行为影响因素研究

发布时间：2019-05-26 18:15

【摘要】：从循环经济视角切入,以调查问卷统计数据为依托,将影响城市消费者绿色食品选择的前置因素归纳为社会心理因素、情境因素、经济因素和社会人口因素4个层面共计17个维度,并针对每一维度进行严谨的理论论证,据此构建了绿色食品消费行为决策模型,通过数理统计分析将限制城市居民绿色食品消费行为的深层动机及限定因素归因为健康意识及价格,且在0.05的显著性水平上,绿色食品认知水平、环境态度、健康意识、感知消费者效力、参照群体效应、角色群体压力、可得性因素及价格8个维度均低于门限值,与绿色食品消费行为显著相关。基于新兴经济市场绿色食品消费行为在我国的发展现状,分别从国家、环保NGO及绿色企业各自不同视角诠释其对引领绿色消费实现经济转型所发挥的积极作用。
[Abstract]:From the perspective of circular economy, based on the statistical data of questionnaires, the pre-factors that affect the choice of green food for urban consumers are summarized as social psychological factors and situational factors. There are 17 dimensions in four levels of economic factors and social and demographic factors, and the decision-making model of green food consumption behavior is constructed according to the rigorous theoretical demonstration of each dimension. Through mathematical statistical analysis, the deep motivation and limiting factors that limit the consumption behavior of green food among urban residents are attributed to health consciousness and price, and at the significant level of 0.05, the cognitive level, environmental attitude and health consciousness of green food, Perceived consumer effectiveness, reference group effect, role group pressure, availability factors and price were all lower than the threshold value, which were significantly related to green food consumption behavior. Based on the development status of green food consumption behavior in emerging economic markets in China, this paper explains the positive role of green food consumption in leading green consumption to achieve economic transformation from different perspectives of the country, environmental protection NGO and green enterprises.
【作者单位】：天津大学管理与经济学部;
【基金】：国家自然科学基金项目“基于供应链低碳化的企业行为与运营优化决策研究”(71072155)
【分类号】：F426.82;F713.55

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