近十年（2003-2012）武术类杂志发展的研究

发布时间：2018-01-02 10:52

本文关键词：近十年（2003-2012）武术类杂志发展的研究　出处：《武汉体育学院》2014年硕士论文　论文类型：学位论文

【摘要】：党的十八大提出实现中华民族伟大复兴的“中国梦”。中华民族的复兴必伴随着文化的复兴，而武术作为民族传统文化的精髓之一，理应作出自己的贡献，然而武术的复兴离不开发展，武术的发展离不开传播。而武术类杂志作为武术传播的重要载体，其在诸多方面有着其它媒介所没有的优势，如，经济成本较低；阅读较为方便；传播范围更为广泛等，这些都使得武术类杂志成为武术传播的重要途径之一。可以说，一本武术类杂志，就是一面反应武术的镜子。近十年间，国际体坛风起云涌，先后有过雅典奥运会、北京奥运会、伦敦奥运会等三场顶级的体育大赛，伴随于此的“武术进奥运”呼声愈发强烈，十年间伴随着《武林》、《精武》等杂志的停刊，武术类杂志的发展也面临着诸多问题与挑战，故对武术类杂志的研究具有十分重要的意义。本文在对武术类杂志发展概述的基础上，遵循“创刊久远、专业突出、特色鲜明、影响广泛”的原则选出武术类杂志中最具特色与代表性的四种刊物，，《中华武术》、《武当》、《少林与太极》、《武魂》并综合采取文献资料法、专家咨询法、数理统计法和逻辑分析法在杂志栏目设置与广告刊等两大内容入手，从时间纵向上和四类杂志空间的横向上展开了深入细致的研究，最后进一步分析了近十年武术类杂志发展中面临的困境。研究得出：1近十年武术类杂志栏目设置以“小栏目”为主；数量上不断精简；重点上呈对名师、赛事、太极拳、内家功夫等的关注；突出武当特色与少林特色的特点。2近十年武术类杂志中广告在总量上不断趋于缩减，在广告的类别上不断趋于增加，在各类广告的构成比重中以影像书刊类广告、绝技函授类广告和馆校招生类广告为主的特点。3近十年武术类杂志在发展中面临着新媒体挑战、广大受众体育兴趣转移以及自身经费不足、虚假广告、分销渠道单一等困境。最后，就武术类杂志的发展分别从武术杂志栏目设置、广告刊登以及面临困境的对策上提出了若干建议。
[Abstract]:The eighteen proposed to achieve the great rejuvenation of the Chinese nation "China dream". The revival of the Chinese nation will be accompanied by a cultural renaissance, and martial arts as one of the essence of traditional culture, should make its own contribution, however, cannot do without the revival of Wushu development, Wushu development cannot do without the martial arts spread. The magazine as an important carrier of the spread of martial arts, which in many aspects with other media have advantages, such as low cost; reading more convenient; spread more widely, which makes the martial arts magazine has become one of the important ways of Wushu spread. It can be said that this is a martial arts magazine. The side reaction of martial arts mirror. During the past ten years, the international arena has had Athens raging like a storm, the Olympic Games, the Beijing Olympic Games, the London Olympics three top sports competition, along with the "Wushu into the Olympic Games" call The sound of the increasingly strong, ten years with the < < > > of martial arts, such as magazine publication fist, the development of martial arts magazine also faces many problems and challenges, so the research on the martial arts magazine has very important significance.
Based on an overview of the martial arts magazine development, follow the "first long, outstanding professional, distinctive, influential" principle selected four kinds of martial arts magazine publications are the most unique and representative of Chinese martial arts, < >, < < > Wudang, Shaolin and Tai Chi >, < > and Wuhun take the method of literature, expert consultation method of mathematical statistics and logical analysis in the journal columns and advertising journal two, studied from the vertical and four horizontal Time magazine space, finally further analysis of the martial arts magazine with nearly ten years of development in a dilemma. The results are: 1 for nearly ten years of martial arts magazine columns with "small column"; the number of focus is to continue to streamline; teachers, events, Taijiquan, inside Kung Fu and so on;.2 features prominent features and characteristics of the Shaolin Wudang nearly ten In the martial arts magazine advertising in the aggregate tends to be reduced, in the advertising category has tended to increase in proportion to the various types of advertising image advertising books,.3 the main characteristics of advertising and correspondence stunt Museum school enrollment advertising for nearly ten years of martial arts magazine is facing new challenges in the development of media the majority of the audience, as well as their sports interest transfer of insufficient funds, false advertising, single distribution channels and other difficulties.
Finally, some suggestions are put forward on the development of martial arts magazines from the column setting of Wushu magazines, advertisements and countermeasures.

【学位授予单位】：武汉体育学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G852;G237.5

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