基于文化产业大发展下的北语出版社发展战略研究

发布时间：2018-01-20 22:34

本文关键词： 文化产业大学出版社对外汉语出版发展战略研究　出处：《华北电力大学》2012年硕士论文　论文类型：学位论文

【摘要】：在国家大力倡导加快文化建设步伐,深入推进文化体制改革的进程,全面实现文化强国战略的大背景下,结合国家“走出去”战略的实施和国家孔子学院在全球遍地开花的实际,立足于战略管理和文化产业发展的研究视角,对国内唯一一家对外汉语出版单位、教育部直属高校主办的专业出版社——北京语言大学出版社的发展战略进行研究。文章通过对大量文献资料的阅读,通过对国外学习汉语人数统计和学习汉语国家及地区分布进行分析,提出北京语言大学出版社在推广对外汉语、弘扬传统文化方面的优势,指出北京语言大学出版社的发展战略在出版领域可能存在的局限。通过对国家文化层面提供的政策支持研究和国外学习“汉语热”持续升温的形势分析,明晰了北京语言大学出版社具备的语言学科优势和科研发展平台,提出了在国内外纸质图书出版发展低迷的情况下,北京语言大学出版社所面临的新型发展机遇。同时,在应对当前电子出版、网络出版等新兴出版媒体的冲击方面,北京语言大学出版社在未来发展过程中仍会遇到难题和挑战。文章运用SWOT分析法,明确北京语言大学出版社在发展战略上的优势、劣势、机会和挑战,探析北京语言大学出版社在新形势下的集纸质出版、网络出版和电子出版为一体的立体化发展战略,明确北京语言大学出版社未来应坚持特色化、专业化的发展定位。
[Abstract]:In the context of the country vigorously advocating to speed up the pace of cultural construction, in-depth promotion of the process of cultural system reform, the overall realization of the strategy of cultural power under the background. Combined with the implementation of the national "going out" strategy and the fact that the national Confucius Institute is blooming all over the world, based on the perspective of strategic management and the development of cultural industry, the only Chinese publishing company in China is a foreign language publishing unit. The development strategy of Beijing language University Press, sponsored by the Ministry of Education. Through reading a lot of literature and analyzing the statistics of the number of Chinese learners abroad and the distribution of the countries and regions learning Chinese, the paper puts forward that Beijing language and language University Press is promoting Chinese as a foreign language. Promote the advantages of traditional culture. This paper points out the possible limitations of the development strategy of Beijing language and language University Press in the field of publishing. Through the research on the policy support provided by the national cultural level and the situation analysis of the rising trend of the "hot Chinese learning" in foreign countries. This paper clarifies the advantages of language subject and the development platform of scientific research in Beijing language and language University Press, and puts forward the situation that the development of paper publishing at home and abroad is in the doldrums. Beijing language and Culture University Press is faced with a new development opportunities. At the same time, in response to the current electronic publishing, network publishing and other emerging publishing media impact. Beijing language and Culture University Press will still encounter problems and challenges in the process of future development. By using SWOT analysis, this paper clarifies the advantages, disadvantages, opportunities and challenges of Beijing language and language University Press in the development strategy, and probes into the paper publishing of Beijing language and language University Press under the new situation. With the integration of network publishing and electronic publishing, it is clear that Beijing language and language University Press should insist on the development orientation of specialty and specialization in the future.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G239.2-F

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