Z出版社图书质量评价及提升策略研究

发布时间：2018-01-24 20:23

本文关键词： 出版社图书质量评价层次分析法提升策略　出处：《西安科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着国家对文化产业的日益重视,图书出版行业竞争也日渐激烈。图书质量是每个出版社的核心问题。出版社要想打造品牌图书、畅销图书、精品图书,图书质量是其坚实的基础。只有提升图书质量,才能赢得图书市场。提升图书质量应成为每位出版人的职业追求和目标。只有高质量的图书才能收获“双效益”,才有利于出版社树立良好的形象。近年来,图书质量不断下滑已成为出版业的一个显著问题,困扰着出版人,因而研究与探索出版社图书质量的提升策略具有积极地现实性和重要性。本文基于质量、图书质量及质量管理的相关理论,结合Z出版社的实际,分析了Z出版社图书质量存在的主要问题及原因;甄别了图书质量的主要影响因素,借鉴文献分析与问卷调查相结合的方法,构建了图书质量评价指标体系;运用层次分析法确定各指标的权重并以Z出版社的两本图书为例,基于构建的评价指标体系,采用模糊综合评价法对其质量进行评价,实证了本文研究思路及方法的有效性。最后提出了Z出版社提升其图书质量的策略。研究思路及方法为Z出版社及其他出版社制定和实施提升图书质量的策略具有一定的参考意义。
[Abstract]:With the increasing attention of the country to the cultural industry, the competition in the book publishing industry is becoming increasingly fierce. The quality of books is the core issue of every publishing house. Publishers want to create brand books, best-selling books, high-quality books. The quality of books is its solid foundation. Only to improve the quality of books. In order to win the book market, to improve the quality of books should become the professional pursuit and goal of every publisher. Only high-quality books can gain "double benefits", which is conducive to the publishing house to establish a good image in recent years. The decline of the quality of books has become a significant problem in the publishing industry, which puzzles the publishers. Therefore, it has positive reality and importance to study and explore the strategies of improving the quality of books in publishing houses. This paper is based on quality. Based on the theory of book quality and quality management and the reality of Z Publishing House, this paper analyzes the main problems and causes of the book quality in Z Publishing House. This paper discriminates the main influencing factors of book quality, and constructs the index system of book quality evaluation by using the method of literature analysis and questionnaire survey. Using AHP to determine the weight of each index and taking two books of Z Publishing House as an example, based on the constructed evaluation index system, the fuzzy comprehensive evaluation method is used to evaluate the quality of the index. This paper demonstrates the effectiveness of the research ideas and methods in this paper. Finally, it puts forward the strategies for Z Publishing House to improve the quality of books. The research ideas and methods are for Z Publishing House and other publishing houses to formulate and implement strategies to improve the quality of books. It has certain reference significance.
【学位授予单位】：西安科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.22

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