《新周刊》主题特色研究

发布时间：2018-03-02 02:13

本文关键词： 《新周刊》主题特色　出处：《辽宁大学》2013年硕士论文　论文类型：学位论文

【摘要】：《新周刊》是一本时事生活双周刊，由广东出版集团创办于1996年，每月1日、15日出版。经过十七年的发展，出版了390多期。在两次改版后，《新周刊》形成了新锐的语言风格和主题策划的模式。曾任中国期刊协会会长的张伯海认为，《新周刊》教会了中国期刊如何做策划①。但长久以来，学术界对《新周刊》主题特色的研究较少，，大多从品牌、经营等方面对其进行研究，缺乏对《新周刊》的系统研究。该文从《新周刊》主题的内页文章、封面标题、封面配图的特色切入，立足于文本，结合史料，运用案例分析法和内容分析法对330期《新周刊》的主题内容和编辑特色分析。通过展示其主题策划的成功之处，为杂志未来生存发展提供一些新的依据。全文共分为三个章节。第一章简要介绍了《新周刊》的成长发展史。通过回顾历史的方式，来展示其主题策划的发展历程。《新周刊》的发展经历了新闻纸时代、铜版纸时代和轻涂纸时代。第二章是文章的重点，是对《新周刊》的330期样本进行内容分析。分为三个方面：主题的内容分析、主题的编辑方式分析和主题的封面文本分析。主题的内容分析根据主题内容关键词分类，分为爱情主题、城市主题、传媒主题、“中国”主题、体育主题。主题的编辑方式分析包括对主题的篇幅容量、策划方法和组成结构的分析。主题的封面文本分析包括标题和配图以及两者之间关系的分析。第三章分析了《新周刊》主题的社会影响和局限。作为大众媒介，它具有议程设置、社会规范传递、休闲娱乐的功能。作为一本杂志，它具有承担公共责任社会意义。尽管如此，《新周刊》也会受到编辑主观性和纸质媒介特性的影响。
[Abstract]:New Weekly is a biweekly on current affairs and life, founded by Guangdong Publishing Group on 1996, published on 1st and 15th every month. After 17 years of development, More than 390 issues have been published. After two revisions, New Weekly has formed a new style of language and theme planning model. Zhang Bohai, a former president of the China Journal Association, believes that Newweekly teaches Chinese periodicals how to plan. However, for a long time, the academic community has done little research on the theme features of "New Weekly", mostly from the brand. Management and other aspects of its research, lack of systematic research on the "New Weekly". This article from the "New Weekly" theme inside the article, cover title, cover with the features of the map, based on the text, combined with historical data, Case analysis and content analysis are used to analyze the theme content and editorial features of the 330 issue of New Weekly. By demonstrating the success of its theme planning, this paper provides some new basis for the future survival and development of the magazine. This paper is divided into three chapters. The first chapter briefly introduces the development history of New Weekly. By reviewing its history, it shows the development course of its theme planning. The development of New Weekly has gone through the newsprint era. The Age of coated Paper and the Age of Light coated Paper. The second chapter is the focus of the article, which is to analyze the content of the 330 issue of New Weekly. It is divided into three aspects: content analysis of the theme, The theme content analysis is classified into love theme, city theme, media theme, "China" theme, according to the key words of theme content. The analysis of theme editing includes the analysis of the space capacity, planning method and composition structure of the theme. The cover text analysis of the theme includes the analysis of the title and the graph and the relationship between the two. Chapter three analyzes the social influence and limitation of the theme of "New Weekly". As a mass media, it has the functions of agenda setting, social norm transmission, leisure and entertainment. However, New Weekly is also influenced by editorial subjectivity and the characteristics of print media.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G232

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