国有出版企业社会责任现状及对策研究

发布时间：2018-03-03 07:09

本文选题：社会责任　切入点：出版　出处：《上海交通大学》2010年硕士论文　论文类型：学位论文

【摘要】： 企业社会责任自20世纪初提出至今,在理论交锋和实践探索中不断取得发展。而且,随着诸多企业社会责任认证、标准和体系的制定实施并趋于一致,企业社会责任已经在全球获得广泛认同和支持。在我国,企业社会责任理论同样得到了广泛的传播和认可,特别是近年来,中央大型企业对社会责任的研究和实践,加速推动了我国企业社会责任的发展,使之成为促进企业维护相关利益者权益、实现自身可持续发展的重要力量之一。国有出版企业,由于其生产的产品具有精神和物质的双重属性,同时承担着党和国家理论宣传重任,一直坚持“把社会效益放在首位,实现经济效益和社会效益双结合”的原则。应该说,出版企业的社会效益与出版企业的社会责任有相通之处,但前者主要指出版行为对企业外部——社会的影响,而后者则兼顾其对企业内外产生的影响,是一个更加全面的概念。国内对出版企业社会责任的理论研究还比较初步,出版企业社会责任实践更是鲜有涉及。因此,有必要对国有出版企业社会责任现状进行研究,并在此基础上找出面临的问题和难点,提出改进对策,以推进国有出版企业社会责任的研究和实践,更好地实现出版的社会效益。从企业社会责任的形成和发展过程来看,人们对企业社会责任的理论价值和实践方式都有过很多争议,可见其难点之所在。本文借鉴学术界对企业社会责任研究的成果,结合出版企业的特点,提出了国有出版企业社会责任定义,即出版企业为实现自身与社会的可持续发展,自愿对政府、读者、员工、商业伙伴、社区与环境等相关利益方负责,最终实现社会效益和经济效益相统一且综合价值最大化的行为。同时,以相关利益者理论为基础,明确了国有出版企业的社会责任内容,即承担对政府(股东)的责任、对读者的责任、对员工的责任、对商业伙伴的责任和对社区与环境的责任,为出版企业实践社会责任提供了确定的范围和重点,使国有出版企业社会责任从理论转向实践成为可能。同时,要真正推进国有出版企业社会责任实践,还必须从管理上下功夫。一方面要加强出版企业自身的社会责任管理,通过提高责任意识、建立推进部门、畅通沟通渠道、制定责任标准,使承担社会责任融入企业的日常管理过程之中;另一方面则需要完善和优化包括政府、法律和舆论监督在内的外部环境建设,通过外部力量的督促,逐步使出版企业承担社会责任成为企业的自觉行为。
[Abstract]:Since its inception in 20th century, corporate social responsibility has been developing in theory and practice. Moreover, with the establishment and implementation of many corporate social responsibility certification, standards and systems tend to be consistent. Corporate social responsibility has been widely recognized and supported in the world. In our country, corporate social responsibility theory has also been widely disseminated and recognized, especially in recent years, the research and practice of the central large enterprises on social responsibility. It accelerates the development of corporate social responsibility in China and makes it one of the important forces to promote enterprises to safeguard the rights and interests of relevant stakeholders and to realize their own sustainable development. The state-owned publishing enterprises, because their products have the dual attributes of spirit and material, bear the heavy task of theoretical propaganda of the Party and the state at the same time, and have always insisted on "putting social benefits first," It should be said that the social benefits of publishing enterprises have something in common with the social responsibility of publishing enterprises, but the former mainly refers to the influence of publishing behavior on the external-society of enterprises. The latter is a more comprehensive concept, which takes into account its influence on the inside and outside of the enterprise. The theoretical research on the social responsibility of the publishing enterprise is still preliminary, and the practice of the social responsibility of the publishing enterprise is rarely involved. It is necessary to study the current situation of the social responsibility of the state-owned publishing enterprises, and on this basis to find out the problems and difficulties faced, and to put forward the improvement countermeasures, in order to promote the research and practice of the social responsibility of the state-owned publishing enterprises. Better realize the social benefit of publishing. From the formation and development of corporate social responsibility, there have been many controversies on the theoretical value and practical way of corporate social responsibility. According to the characteristics of publishing enterprises, this paper puts forward the definition of social responsibility of state-owned publishing enterprises, that is, publishing enterprises are voluntarily responsible to the government, readers, employees, business partners, community and environment and other relevant stakeholders in order to achieve sustainable development of their own and society. Finally, the behavior of unifying social and economic benefits and maximizing the comprehensive value is realized. At the same time, based on the theory of relevant stakeholders, the content of social responsibility of state-owned publishing enterprises is defined, that is, the responsibility to the government (shareholders). Responsibility to readers, to employees, to business partners and to the community and environment provides a defined scope and focus for publishing companies to practice social responsibility. It is possible to turn the social responsibility of state-owned publishing enterprises from theory to practice. At the same time, in order to really promote the practice of social responsibility of state-owned publishing enterprises, we must also make efforts in management. On the one hand, we must strengthen the management of the social responsibility of publishing enterprises themselves, by raising the awareness of responsibility, establishing the promotion departments, and unblocking communication channels. To formulate standards of responsibility so that social responsibility can be incorporated into the daily management process of enterprises; on the other hand, it is necessary to improve and optimize the construction of the external environment, including the supervision of the government, the law and public opinion, through the supervision of external forces. Gradually making publishing enterprises assume social responsibility becomes the conscious behavior of enterprises.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F270;G239.22-F

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