大学出版社供给侧改革的“痛点”

发布时间：2018-03-03 13:45

本文选题：供给侧　切入点：大学出版社　出处：《出版发行研究》2017年06期 　论文类型：期刊论文

【摘要】：虽然大学出版社近几年改革发展特色突出、出版成绩显著,但也存在着出版业普遍存在的库存高、品种过剩、精品缺乏以及利润率走低等问题。对此,大学出版社必须加强供给侧结构性改革。本文在总结当前大学出版社基本发展形势的基础上,分析了大学出版社在应对市场与行业大势、产品供应、内部管理等供给侧的主要"痛点",并从思想认识、组织管理、宏观作为、微观谋划等方面给出了消除痛点、深化供给侧改革的突围之路。
[Abstract]:Although the reform and development characteristics of university publishing houses in recent years are outstanding and their publishing achievements are remarkable, there are still some problems in the publishing industry, such as high inventory, excessive variety, lack of fine goods and low profit margins, and so on. University Press must strengthen supply-side structural reform. On the basis of summarizing the current basic development situation of university publishing house, this paper analyzes the market and industry trend and product supply of university publishing house. The main "pain point" of supply side such as internal management, and from the aspects of thought understanding, organization management, macroscopical action, microcosmic plan and so on, gives the way to eliminate pain point and deepen supply-side reform.
【作者单位】：上海财经大学出版社;同济大学艺术与传媒学院;
【分类号】：G239.22

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