童书品牌的平台化建设

发布时间：2018-03-05 15:08

本文选题：童书　切入点：品牌　出处：《出版广角》2017年12期 　论文类型：期刊论文

【摘要】：当前国内童书发展市场蓬勃向上,引领国内出版市场的内容风向。越来越多的出版机构布局童书业务,童书资源、产品、发行和营销渠道等都进入白热化的市场竞争阶段,童书品牌的建设与维护也受到了极大的重视。国内童书市场已经形成多层次的童书品牌,品牌定位、品牌产品开发脉络愈加明晰,愈加个性化。越多越多的从业者参与到童书品牌建设和运营的摸索中来。以平台思维和平台操作模式来经营童书品牌,不失为有益方向。
[Abstract]:At present, the domestic children's book development market is booming and upward, leading the content trend of the domestic publishing market. More and more publishing institutions are putting their children's book business, children's book resources, products, distribution and marketing channels into the stage of intense market competition. The construction and maintenance of the children's book brand has also received great attention. The domestic children's book market has formed a multi-level children's book brand, brand positioning, brand product development context has become more clear. More and more practitioners participate in the exploration of children's book brand construction and operation. It is a beneficial direction to operate children's book brand with platform thinking and platform operation mode.
【作者单位】：湖南少年儿童出版社;
【分类号】：G239.2

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