图书在线评论与销量关系实证研究述评

发布时间：2018-03-12 20:10

  本文选题：图书　切入点：在线评论　出处：《出版科学》2017年01期 　论文类型：期刊论文

【摘要】：近十年来,国内外学者在不断探索在线评论的测度和文本挖掘方法的基础上,对在线评论与销售绩效间的关系进行了大量实证研究,研究结论包括正相关、负相关、不显著等多种形态关系。这表明,在线评论对销量的影响不仅取决于在线评论维度的选取与测度等自身因素,还取决于在线评论的产品类别、来源平台差异、文化语境等情境因素。由于在线评论分析的领域性较明显,本文仅以图书领域为例,对国内外已有的图书在线评论与销量关系的实证研究进行系统归纳和总结,旨在为研究者进行规范的实证研究提供思路。
[Abstract]:In the past decade, scholars at home and abroad have made a lot of empirical research on the relationship between online reviews and sales performance on the basis of continuously exploring the measurement and text mining methods of online reviews. The research conclusions include positive correlation, negative correlation, and negative correlation. This indicates that the impact of online reviews on sales volume depends not only on their own factors, such as the selection and measurement of online comment dimensions, but also on the product types and source platforms of online reviews. Cultural context and other situational factors. Due to the obvious domain of online review analysis, this paper takes the book field as an example to systematically summarize and summarize the empirical research on the relationship between online review and sales volume at home and abroad. The aim is to provide ideas for normative empirical research.
【作者单位】： 上海出版印刷高等专科学校;
【基金】：上海市教育委员会科研创新重点项目“大数据背景下图书在线评论对销售绩效的影响研究”(14ZS169)研究成果之一
【分类号】：G235
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本文编号：1603100