多媒体时代语境下的书籍设计研究

发布时间：2018-03-20 21:21

本文选题：媒介　切入点：语境　出处：《中国美术学院》2012年硕士论文　论文类型：学位论文

【摘要】：本文研究对象是多媒体时代的书籍设计。多媒体媒介冲击下，传统书籍媒介并没有走入绝境，只是在积极寻求转型，，以求适应新的形式。本文对多媒体和书籍媒介进行比较，揭示这两种媒介信息传播的本质。书籍媒介需要借鉴多媒体媒体，并挖掘自身优势，在新的设计理念下，探索出新的书籍设计表达方式。主要研究方法有文献研究法、比较研究法和个案研究法。本文对相关理论进行搜集和整理；对多媒体和书籍媒介进行综合分析和比较；结合典型案例和设计实践对观点加以论证。论文基于设计心理学的研究成果，从视觉心理、互动设计和角色关系方面探究设计对信息传递的作用。多媒体语境下，读者不再满足于传统书籍单一的视觉表现。需要综合感官设计来丰富读者的阅读体验。从“以人为本”的角度探究现代书籍发展的突破口。互动设计可实现信息双向传播，使读者自觉参与到信息传递中，增强体验感和阅读趣味性；情感化设计可实现物质到精神的转化，物质与情感得到有机结合；改善信息传递效果，赋予作品“人性化”特点。我们需要在多媒体时代语境下分析书籍媒介。新媒介的产生带来阅读方式的变革，从而促进书籍的发展。书籍借鉴与融合多媒体的多元表达符合时代的要求。与此同时，书籍也需要挖掘自身优势。从多媒体中寻找设计的新思路，对书籍理论研究和设计实践具有一定的参考价值。
[Abstract]:The object of this study is book design in the multimedia era. Under the impact of multimedia media, the traditional book media is not in a desperate situation, but is actively seeking transformation in order to adapt to the new forms. This paper makes a comparison between multimedia and book media. To reveal the essence of these two media information dissemination, book media should draw lessons from multimedia media and tap its own advantages. Under the new design concept, the book media should explore a new way of expressing book design. The main research methods are literature research, comparative study and case study. Combined with typical cases and design practice to demonstrate the point of view. Based on the research results of design psychology, this paper explores the role of design in information transmission from the aspects of visual psychology, interactive design and role relationship. Readers are no longer satisfied with the single visual performance of traditional books. They need comprehensive sensory design to enrich the reader's reading experience. From the perspective of "people-oriented" to explore the breakthrough of the development of modern books, interactive design can achieve two-way dissemination of information. Make readers participate in information transmission consciously, enhance experience and reading interest; emotional design can realize the transformation from material to spirit, material and emotion can be combined organically; improve the effect of information transmission, We need to analyze the media of books in the context of the multimedia era. The emergence of new media has brought about a change in the way we read. So as to promote the development of books. The multi-expression of books using for reference and fusion of multimedia meets the requirements of the times. At the same time, books also need to tap their own advantages. It has certain reference value to the book theory research and the design practice.
【学位授予单位】：中国美术学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TS881;J524

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