3G时代我国电子阅读器出版的发展现状与对策

发布时间：2018-03-20 22:01

本文选题：3G电子阅读器出版　切入点：发展现状　出处：《华中科技大学》2010年硕士论文　论文类型：学位论文

【摘要】：在出版数字化趋势的推动下,新型媒介层出不穷,出版形式也随之丰富多彩,悄然改变着人们的阅读和消费方式。电子阅读器出版是一种全新的出版方式,是内容供应商借助电信运营平台,将文字、图片等形式的数字化信息,通过无线网络传递到以电子阅读器为主的移动阅读终端设备上,供用户阅读的传播行为。3G时代的到来,为电子阅读器出版行业的发展提供了良好的契机,相信随着移动阅读终端技术的不断完善和内容的日益丰富,电子阅读器出版必将成为继电子出版、网络出版、手机出版之后的新型数字出版形式。从传播学角度来看,电子阅读器出版的意义在于它不仅改变了出版形态,使传播媒介实现了融合与补偿;还改变了出版传播的过程,使得信息传播内容与载体彻底分离;更直观的是它改变了出版物的内容,以娱乐化内容消解着精英文化。从现实角度来看,电子阅读器出版的繁荣初见端倪,它给出版界注入新的活力的同时,也给出版界造成了巨大的冲击,产业结构、运作方式、利益格局、乃至于出版观念都将被重新建构。在电子阅读器出版发展的初期阶段,出现了技术、市场、政策等层面的诸多问题,如何规避这些问题并创新出版模式,推动我国电子阅读器出版产业健康发展,是本研究着力探讨的问题。基于以上认识,本文从理论和现实两个维度对电子阅读器出版做了细致的剖析。理论层面,在述评手机出版概念的基础上独创电子阅读器出版概念,提炼出电子阅读器出版的特征——移动阅读、模拟纸质阅读效果、海量信息支持、可重复利用,并在传播学视野下分析了电子阅读器出版对传统出版产生的影响和意义。现实层面,通过对市场份额、利益格局、用户等三方面的考察,发现了电子阅读器出版行业存在的问题,并从亚马逊Kindle模式中获得启发,提出了可行性发展策略。
[Abstract]:Driven by the trend of digital publishing, new media emerge one after another, and the forms of publication are rich and colorful, which changes the way people read and consume quietly. E-reader publishing is a new way of publishing. Is the content provider with the help of telecommunications operating platform, the text, pictures and other forms of digital information, through the wireless network to the e-reader based mobile reading terminal equipment, for users to read the communication behavior of the arrival of the age of 3G. It provides a good opportunity for the development of e-reader publishing industry. It is believed that with the continuous improvement of mobile reading terminal technology and the increasing enrichment of content, e-reader publishing will become the following electronic publishing, network publishing, A new form of digital publishing after cell phone publishing. From the point of view of communication, the significance of e-reader publishing lies in that it not only changes the publishing form, makes the media realize fusion and compensation, but also changes the process of publishing communication, which makes the content of information dissemination completely separate from the carrier. More intuitively, it has changed the content of publications, dispelling elite culture with entertaining content. From a practical point of view, the prosperity of e-reader publishing is beginning to emerge, and it injects new vitality into the publishing world. It has also caused a huge impact to the publishing world. The industrial structure, the mode of operation, the pattern of interests, and even the concept of publishing will all be re-constructed. In the early stage of the development of e-reader publishing, technology and market have emerged. How to avoid these problems and how to innovate the publishing mode and promote the healthy development of e-reader publishing industry are the problems discussed in this study. Based on the above understanding, this paper makes a detailed analysis of e-reader publishing from two aspects of theory and reality. On the theoretical level, it has created the concept of e-reader publishing on the basis of reviewing the concept of mobile phone publishing. Extract the features of e-reader publishing-mobile reading, simulated paper reading effect, massive information support, reusable, In the field of communication, the paper analyzes the influence and significance of e-reader publishing on traditional publishing. This paper finds out the problems existing in the publishing industry of e-reader, and draws inspiration from Amazon Kindle mode, and puts forward the feasible development strategy.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G237.6

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