书法出版物的国际传播:困境、成因与策略

发布时间：2018-03-23 07:12

本文选题：书法出版物　切入点：国际传播　出处：《编辑之友》2017年11期 　论文类型：期刊论文

【摘要】：书法国际传播方兴未艾,书法国际出版已经成为传播中国文化的重要途径。文章梳理了当下华人参与撰写的国内外书法出版物,发现其在国际传播中存在着国际受众定位单一、文化地域划分模糊、对外翻译发展滞后、传播媒介更新迟缓四大问题。溯源造成上述困境的文化成因,文章提出构建书法国际出版创新系统,以市场创新、地域创新、知识创新、技术创新等创新方式,推动书法国际出版深入发展。
[Abstract]:The international dissemination of calligraphy is in the ascendant, and the international publishing of calligraphy has become an important way to spread Chinese culture. This article combs the calligraphy publications written by Chinese people at home and abroad, and finds that there is a single international audience orientation in the international communication. There are four major problems, such as vague division of cultural regions, lag in the development of foreign translation and slow updating of the media. To trace back to the cultural causes of the above difficulties, this paper proposes to construct an innovative system of international publishing in calligraphy, which is based on market innovation and regional innovation. Knowledge innovation, technological innovation and other innovative ways to promote the in-depth development of international publishing calligraphy.
【作者单位】：西安交通大学人文社会科学学院;
【分类号】：G239.2

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