西方消费类期刊在我国的消费文化传播研究

发布时间：2018-03-24 11:09

本文选题：西方消费类期刊　切入点：消费文化　出处：《辽宁大学》2011年硕士论文

【摘要】：随着全球经济文化的发展,西方消费类期刊作为我国消费类期刊市场中的领头军,对我国的消费文化构建起着重要的作用,并且有着巨大的潜能和发展空间。西方消费类期刊以版权合作的方式在我国进行带有西方资本主义倾向的消费文化传播,在积极推广西方先进消费文化的同时,也带来了追求物质享受、挥霍奢侈等负面的消费观念,在与我国传统的消费理念不断地冲击融合中,发展出了特有的消费文化传播策略,进而影响了我国消费文化的形成与发展。本文主要以西方消费类期刊为主要研究对象,以文本分析、功能分析与个案研究相结合的方法,研究西方消费类期刊与消费文化传播之间的关系。本文研究的内容主要分为六部分。第一部分绪论内容对西方消费类期刊的概念、相关研究进行界定及梳理,针对出现的问题提出了本文的创新点。第二部分通过西方消费期刊在政策上、文化上、经营上、地位上的发展状况来分析其在我国期刊市场发展中所具有的影响力及面临的问题。第三部分从宏观、微观两个角度分析西方消费类期刊是通过树立消费主义、个人主义、享乐主义在内的西方价值观核心来推广时尚审美、时尚形象、时尚消费品、时尚生活方式等具体的消费文化内容。第四部分是对西方消费类期刊对消费文化传播策略的研究,分析消费类期刊是如何通过偶像文化、视觉文化、符号文化三种不同的文化消费来刺激消费欲望,影响我国消费观念、消费行为的。第五部分分析了西方消费类期刊传播的消费文化产生的各方面影响,以积极的姿态推动了我国消费类期刊的发展和消费文化构建,同时也加深了西方优势文化权力扩张,消费文化同质化等问题的负面意义。第六部分结语对我国消费类期刊市场及西方消费类期刊的发展前景以及传播消费文化的实质进行了概括总结。研究结果表明,西方消费类期刊是对西方消费信息的有序整合,在西方发展成熟的消费文化以此媒介为依托,在我国不断的创建新的消费需求并满足着我国消费社会的需要。因而西方消费类期刊在我国有着自己特有的社会功能及社会角色,依靠与消费文化之间相互依存的关系,来改变我国的消费理念及消费行为,进而达到西方文化资本扩张的目的。
[Abstract]:With the development of global economy and culture, Western consumer periodicals, as the leading force in the consumer periodical market, play an important role in the construction of consumption culture in China. And it has great potential and developing space. Western consumer periodicals propagate the consumption culture with the tendency of western capitalism in our country by copyright cooperation, while actively popularizing the advanced consumption culture in the west. It also brings negative consumption ideas, such as the pursuit of material enjoyment and extravagance, and develops a unique communication strategy of consumer culture during the continuous impact and fusion with the traditional consumption concepts of our country. And then affected the formation and development of consumption culture in China. This paper mainly takes the western consumer periodicals as the main research object, taking the text analysis, the function analysis and the case study method as the main research object, This paper studies the relationship between western consumer periodicals and consumer culture communication. The content of this paper is divided into six parts. The first part of the introduction defines and combs the concept of western consumer journals, and puts forward the innovation of this paper. The second part analyzes the influence and problems faced by western consumer periodicals in terms of policy, culture, management and status. The third part analyzes the western consumer periodicals from the macro and micro perspectives to promote fashion aesthetics, fashion image, fashion consumer goods through the establishment of consumerism, individualism, hedonism and other western values. Fashion lifestyle and other specific consumer cultural content. The fourth part is the research on the communication strategy of consumption culture in western consumer periodicals, and analyzes how consumer periodicals stimulate consumption desire through three different cultural consumption: idolatry culture, visual culture and symbolic culture. Affect our consumption concept, consumer behavior. The fifth part analyzes the influence of the consumption culture of the western consumer periodicals, promotes the development and the construction of the consumption culture of the consumer periodicals in our country with the positive posture, at the same time, it deepens the power expansion of the western dominant culture. The negative significance of the problems such as the homogenization of consumption culture. In the sixth part, the author summarizes the market of consumer periodicals in China, the prospects of western consumer periodicals and the essence of spreading consumer culture. The results show that the western consumer periodicals are the orderly integration of western consumption information, and the mature consumption culture in the West depends on this medium. The western consumer periodicals have their own social functions and social roles in our country and depend on the interdependent relationship between consumer culture and consumption culture. To change our consumption concept and behavior, and then achieve the purpose of Western cultural capital expansion.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G237.5

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